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Asia’s Leading MMA Player ONE Dives Into The Film World
May 1, 2019
Taking a leaf from global sports entertainment giant WWE, ONE Championship (ONE) has launched a TV and film production division called ONE Studios.
Dalian Wanda Poised To Invest A Whopping US$297m In Chinese Football
May 1, 2019
After a forced exit from its European football positions, Dalian Wanda Group is poised to invest a whopping US$297m to boost the Chinese football industry.
French Football Pitches India For Corporate Investment
April 9, 2019
France has opened the gateway for Indian corporations to invest in the defending world champion’s football clubs.
Asian Sponsorship Market Rebounds in 2018 With 13% Growth
April 2, 2019
After two consecutive years of stagnation, ASN has established that the Asian Sponsorship market rebounded in 2018 with a 13% growth as several large platforms came on cycle…
Samsung Ambushes Rival Apple With Jimmy Fallon Content Campaign
March 30, 2019
South Korea’s Samsung has come up with a novel way to steal Apple’s media hype, following a spate of Apple announcements, by collaborating with Jimmy Fallon.
UFC Partners Chinese Short Form Content Platform Toutiao
March 29, 2019
The UFC has negotiated a new distribution deal with Chinese digital content-sharing platform Toutiao as it bids to wrest a major share of the nation’s MMA market.
Tencent Sees Profits Dwindle Despite Impressive Digital Ad Growth
March 27, 2019
Tencent Holdings released its Q418 and full-year 2018 financial results last week and attempted to calm investors after its biggest quarterly profit drop in 13 years.
IPL’s Kings XI Punjab Desperately Scrambles For A Title Sponsor
March 21, 2019
With a mere three days for their opening IPL 2019 match next Monday, Kings XI Punjab are still without a title sponsor for the season.
Lazada Plugs Shoppertainment Across Southeast Asia
March 21, 2019
As part of Lazada’s seventh birthday celebration, the e-retailer will debut with a brand-owned Super Party music gig in Indonesia.
Malaysian Football Hits Commercial Limbo As It Breaks Ties With Telekom Malaysia
March 18, 2019
The Malaysian Football League has terminated its sponsorship deal with Telekom Malaysia (TM) following the failure of the latter to comply with obligations.
