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Japan’s Rakuten Plots Ambitions With Original Entertainment Offerings
August 27, 2019
Rakuten has outlined plans to leverage on a partnership with film production house, The H Collective, for the various businesses under its portfolio, including its ad wing.
Budweiser Lights Up EPL Coverage on Star Sports: Increases Depth in Football
August 23, 2019
Budweiser 0.0, AB InBev's new 'lite' non-alcoholic beer, is partnering Star Sports to deepen their relationship with European football, especially the Premier League.
Japan Tips 2019 Rugby World Cup To Boost Economy By US$4.1b
August 21, 2019
Organisers of the 2019 Rugby World Cup in Japan are expecting the tournament to bring US$4.1b in economic benefits to the country.
Rakuten Sees Brand Awareness Increase 300% Via Golden State Warriors
August 7, 2019
The chief executive of Rakuten’s Americas operation has revealed that the Japanese e-commerce giant is keen to extend its deal with the Golden State Warriors.
Tencent Eyes Minority Stake In Universal Music Group
August 6, 2019
French media giant Vivendi is moving forward with plans for a partial sale of Universal Music Group (UMG) to China’s Tencent, it announced recently.
Basketball Sponsorship Reigns In China and the Philippines
August 2, 2019
The high-profile partnership between Tencent and the NBA in China should encourage more brands to capitalise on the many other opportunities that exist across the Asian basketball industry,…
Japanese e-Commerce player Mercari Poised To Own Majority Stake In Kashima Antlers
July 31, 2019
Japanese e-Commerce company Mercari has announced an agreement to purchase a controlling stake in J-League club Kashima Antlers, the reigning AFC Champions League winner.
Netflix Plunges Into Southeast Asian Originals To Attract Region’s Subscribers
July 31, 2019
Streaming giant Netflix is banking on its first brace of Southeast Asian originals to keep audiences in the region glued to the platform as competition from rivals intensifies.
Oppo Rumoured To Leave Major Cricket Sponsorship In India
July 13, 2019
A new shirt sponsorship for the Indian national cricket team might be on the cards, according to insiders, who believe Oppo is working to off-load the contract to…
Liga 1’s Bali United FC Scores Historic IPO In Southeast Asia
July 3, 2019
Bali United FC became Southeast Asia’s first professional football club to go public, raising over US$24.7m at its IPO on the Indonesia Stock Exchange two weeks ago.
