Industry

Budweiser Lights Up EPL Coverage on Star Sports: Increases Depth in Football

August 23, 2019

Budweiser 0.0, AB InBev's new 'lite' non-alcoholic beer, is partnering Star Sports to deepen their relationship with European football, especially the Premier League.

Japan Tips 2019 Rugby World Cup To Boost Economy By US$4.1b

August 21, 2019

Organisers of the 2019 Rugby World Cup in Japan are expecting the tournament to bring US$4.1b in economic benefits to the country.

Rakuten Sees Brand Awareness Increase 300% Via Golden State Warriors

August 7, 2019

The chief executive of Rakuten’s Americas operation has revealed that the Japanese e-commerce giant is keen to extend its deal with the Golden State Warriors.

Tencent Eyes Minority Stake In Universal Music Group

August 6, 2019

French media giant Vivendi is moving forward with plans for a partial sale of Universal Music Group (UMG) to China’s Tencent, it announced recently.

Basketball Sponsorship Reigns In China and the Philippines

August 2, 2019

The high-profile partnership between Tencent and the NBA in China should encourage more brands to capitalise on the many other opportunities that exist across the Asian basketball industry,…

Japanese e-Commerce player Mercari Poised To Own Majority Stake In Kashima Antlers

July 31, 2019

Japanese e-Commerce company Mercari has announced an agreement to purchase a controlling stake in J-League club Kashima Antlers, the reigning AFC Champions League winner.

Netflix Southeast Asia Original The Stranded

Netflix Plunges Into Southeast Asian Originals To Attract Region’s Subscribers

July 31, 2019

Streaming giant Netflix is banking on its first brace of Southeast Asian originals to keep audiences in the region glued to the platform as competition from rivals intensifies.

Oppo Rumoured To Leave Major Cricket Sponsorship In India

July 13, 2019

A new shirt sponsorship for the Indian national cricket team might be on the cards, according to insiders, who believe Oppo is working to off-load the contract to…

Liga 1’s Bali United FC Scores Historic IPO In Southeast Asia

July 3, 2019

Bali United FC became Southeast Asia’s first professional football club to go public, raising over US$24.7m at its IPO on the Indonesia Stock Exchange two weeks ago.