Game-changing

All Things Hair (ATH) Takes Off In The Philippines

September 24, 2014

All Things Hair (ATH) YouTube Channel, a branded content initiative by Google and Unilever’s global hair brands^, has debuted with much fanfare in the Philippines.

Under Armour Title Sponsors Singapore Ultimate Open 2014

September 4, 2014

American sports wear brand Under Armour has sealed its maiden event partnership deal in Southeast Asia with the Singapore Ultimate Open 2014.

Li Ning Partners World Kabaddi League

July 22, 2014

The inaugural edition of World Kabbadi League (WKL), which kickoffs on August 9, has finally secured an apparel partner in Chinese sports brand Li Ning.

INTERVIEW: Dan Sloan, Editor-in-Chief, Nissan Global Media Centre speaks to ASN on Nissan's Content effort

July 3, 2014

More and more brands are moving to control their own Branded Content. Red Bull's Media House, Philips' Content Hub in Singapore... and now Nissan has its own Newsroom.

Suarez Signs Global Endorsement Deal With 888poker.com

May 16, 2014

While gambling sponsorship is not rare in football, it's rare that an individual endorses a gambling platform. But Luis Suarez is hardly shy of controversy.

INTERVIEW: GE likes to 'get familiar' with its Branded Content

March 24, 2014

ASN recently talked to leaders from the buy side and agencyland at the Festival of Media Asia (FOMA) 2014, to uncover what's happening ahead of the Asia curve.…

HUL Buzzes On Mobile Miscalls In Bihar

March 7, 2014

India’s consumer goods giant Hindustan Lever (HUL.SS) has developed the Kan Khajura Tesan, a free radio-on-demand service through mobile phones, to reach out to the large rural population…

Burberry Rides On WeChat Tide

February 24, 2014

Burberry has collaborated with WeChat, to offer fans a social fashion experience during the famous English brand’s recent Autumn/Winter show.

ASN INSIGHT: Creative Content Development In The Asian Music Industry

February 11, 2014

As far as the global music industry is concerned, much has developed in the landscape over the past decade especially with the rise of technological tools and platforms.

Pepsi & MTV Launch Indie Culture Channel in India

February 6, 2014

The bar for branded programming in India has been raised with Pepsi MTV Indies, the latest collaboration between the two youth-oriented giants, focuses on alternative music, film, art,…