Deals

Challenger Indian Sportswear Brand Bats Ahead With Shikhar Dhawan

November 21, 2017

Challenger Indian sportswear brand Alcis Sports has scored a two-year endorsement deal with Indian cricketer Shikhar Dhawan.

ISL's Mumbai City FC Scores 50% Sponsorship Growth

November 16, 2017

The fourth edition of the ISL is set to kick-off tomorrow with a longer five-month season, and last season’s semi-finalist Mumbai City FC has ramped up its sponsorship…

Asian Games Rolls Ahead With Familiar Sponsors

November 16, 2017

Sponsorship for the 18th Asian Games in Indonesia has been on the overdrive with a clutch of deals secured earlier this week.

Manchester City Strikes Amazon Prime Content Deal

November 14, 2017

Amazon Prime has set its sights on the English Premier League, collaborating with title favourite Manchester City FC on an exclusive, behind-the-scenes TV series this season.

Tourism Malaysia Maintains Spanish Love Affair With Suarez Endorsement

November 10, 2017

Building on an umbrella sponsorship deal with La Liga which began last year, Malaysia's tourism body has now struck another Hispanic deal by signing the Barcelona striker -…

Chinese Firms Drive 2018 Asian Games Sponsorship Revenue

November 10, 2017

Three Chinese companies have given a financial boost to the 2018 Asian Games in Indonesia by sealing sponsorship deals last week.

Chinese Liquor Brand Invests In U20 National Football Team

November 7, 2017

Chinese liquor company Xifeng is reportedly paying over RMB10m (US$1.5m) to sponsor China’s U20 men’s national football team in a three-year deal.

India’s Fastest Growing Handset Brand Xiaomi Signs Landmark Bollywood Endorsement Deal

November 3, 2017

Chinese handset brand Xiaomi has secured its landmark endorsement deal in the Indian market, with Bollywood star Katrina Kaif plugging its new Redmi Y series.

Rugby World Cup 2019 Gets Backing From A Familiar Japanese Brand

November 1, 2017

World Rugby has announced a deal with Lipovitan D as an official sponsor of the Rugby World Cup (RWC) 2019 in Japan, extending the brand's ties with Rugby…