Deals

Is Jordan Spieth Shanking his Endorsement Choices?

January 26, 2016

Golf's latest world number 1, Jordan Spieth, has finally made it to Asia this week, but the young American prodigy doesn't seem to be as talented at picking…

Big B & PC Replace Aamir Khan As Incredible India’s Brand Ambassadors

January 22, 2016

Bollywood superstars Amitabh Bachchan and Priyanka Chopra are the new brand ambassadors of the Incredible India campaign, becoming the first to be directly hired by the government.

SunkistC500 Banks On Myanmar Diva For Competitive Edge

January 21, 2016

Bubbly Myanmar pop diva Phyu Phyu Kyaw Thein, 34, who happens to be a trained doctor, has bagged a brand endorsement with SunkistC500.

Pocari Sweat Backs Rio Bound Singaporean Marathoner

January 20, 2016

It has been 20 years since a Singapore female marathoner has represented the nation in the Olympics but 30-year-old Neo Jie Shi is a step closer after making…

Scandals in World Sport Contribute to "Non-sport" Sponsorship Overtaking Sport in Asia. World Governing Body Needed

January 19, 2016

Another bodyblow for Sport. Now it's Tennis, but it could have been any sport to add to the growing list that have fallen foul of independent scrutiny and…

Gunners Score Sponsorship Coup With Islamic Bank In Indonesia

January 18, 2016

Arsenal FC has signed a three-year regional sponsorship deal with Bank Muamalat Indonesia to push the Gunners in one of Asia's most populous markets.

Hisense Eyes European Growth With UEFA Partnership

January 15, 2016

Consumer electronics manufacturer Hisense has become the first Chinese company to partner the UEFA European Championship in France later this year.

Wanda Sports Poised For New Football Tournament In 2017

January 14, 2016

Football investment has seen a phenomenal growth in the Chinese market over the past year and Wanda Sports is slated to continue this development.

Homegrown Energy Beverage Scores Malaysia FA Cup Title Sponsorship

January 13, 2016

Leading local coffee-based energy drink brand Superbest Power has secured a three-year title sponsorship deal for the Malaysian FA Cup.

Uniqlo Sticks With Japanese Tennis Ace

January 8, 2016

Ahead of the season opening Grand Slam in Australia, Asian tennis star Kei Nishikori has renewed his long-term endorsement deal with Fast Retailing Co.’s Uniqlo clothing brand, which…