Deals

Indian Start-Up Reality Show Gets eTailer Buy-in

April 19, 2017

Online automotive marketplace Droom has become the title sponsor of upcoming Indian start-up reality show MTV Dropout.

Motorola Bites Into India’s Massive Cricket Sponsorship Industry

April 14, 2017

American brand Motorola Mobility, which is owned by Beijing-based technology giant Lenovo, has followed the playbook of its Chinese counterparts in the Indian sponsorship industry with its big-money…

Hisense Yuans On With FIFA

April 10, 2017

After breaking ground as the first global partner from China for the 2016 European Championships in France, consumer electronics brand Hisense has deepened its involvement with the beautiful…

Challenger Insurance Brand Rucks Ahead With HK Sevens

April 4, 2017

Health insurer Cigna is poised to become an official sponsor of the Hong Kong Rugby Sevens from 2017 to 2019, moving up from being a partner for the…

Challenger Yoghurt Beverage Sways To Bollywood's Yummy Mummy

March 30, 2017

Yakult Danone India, a joint venture between Yakult Honsha and Groupe Danone, will bank on the popularity of Bollywood celebrity and former Big Brother UK contestant Shilpa Shetty,…

Star India Ups The Ante In Kabaddi Investment

March 27, 2017

Not many would have expected Kabaddi to be a blockbuster in India’s sports industry but the Pro Kabaddi League (PKL) will see principal owner Star India doubling its…

Deepika Padukone Reigns In India’s Celebrity Endorsement Landscape

March 24, 2017

Bollywood star Deepika Padukone has become the face of Chinese mobile brand Oppo.

Malaysian Basketball Boosted By Private Sponsorship Deals

March 21, 2017

Ahead of the 2017 KL SEA Games, Malaysian basketball has scored a brace of lucrative private sponsorship deals to bolster its preparations.

French Tennis Sponsors TV Star... But The Sport Softened In 2016

March 16, 2017

The French Tennis Federation will plunge into the celebrity endorsement world as it popularises the French Open in China.

Leading Asean Rum Nets A Landmark NBA Partnership

March 14, 2017

Leading Filipino spirits maker Tanduay has scored a first for an ASEAN brand through its partnership with NBA’s Brooklyn Nets, which has point guard Jeremy Lin in its…