March 21, 2007
The China Mahjong Association (CMA) has announced gaming industry software developer Playtech as its major sponsor. As part of the three year deal, Playtech will be the CMA's…
March 21, 2007
US law firm Foley & Lardner LLP has been announced by the 2007 Special Olympics World Summer Games Executive Committee (GEC) as its international legal counsel for the…
March 19, 2007
US semiconductor technology company Texas Instruments has shown its commitment to the China market through the appointment of its first Chinese national as president of the company's local…
March 19, 2007
Korean automotive manufacturer KIA has announced that it will be the naming rights sponsor of X Games Asia 2007, which will run from May 3-5 in the KIC…
March 19, 2007
Chinese brand Li Ning will be the first local sportswear manufacturer to sponsor a foreign Olympic team, following its signing of a new deal with the Swedish Olympic…
March 19, 2007
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March 16, 2007
Anheuser-Busch Cos, the company behind Budweiser beer has plans to double the number of Chinese cities the brand is sold in over the next five years, a move…
March 13, 2007
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December 4, 2006
Leading interactive media agency AKQA has announced plans to expand operations in Asia and open an office in Shanghai. Tom Bedecarre, Chief Executive Officer of AKQA said that…
December 4, 2006
Softdrink company Pepsi has been busy introducing Gatorade to mainland China during 2006 having finalised a number of new sponsorship deals promoting the sports drink brand. Following the…