Deals

LENOVO DESIGNS TORCH AND BECOMES PARTNER OF TORCH RELAY

May 1, 2007

The Beijing Organizing Committee for the Olympic Games have selected the Lenovo designed Olympic Torch and announced the China head quartered computer company as the Worldwide partner of…

XTEP TO CONTINUE EXTREME SPORTS INVOLVEMENT

May 1, 2007

Sporting apparel brand Xtep will continue as a major partner of the Chinese Extreme Sports Association, CX National Games which will take place from June 2 to September…

AMBUSH A GAMES PROBLEM ACCORDING TO RESEARCH

April 26, 2007

Research from Beijing-based consultancy R3 and CSM suggests that ambush marketing by non Olympic sponsors will be a significant issue in the lead up to and during the…

AN INSIGHT INTO BP IN CHINA

April 26, 2007

Oil gas and energy giant BP has provided CSN with a brief insight into its marketing in China. BP press officer, Robert Wine explained that the company is…

MONGOOSE LAUNCHES BRAND THROUGH NATIONAL TEAM SPONSORSHIP

April 26, 2007

CSN has received an insight into the local sponsorship program of Pacific Cycle Inc, the company behind the Mongoose Bicycles brand. Mo Moorman, director, corporate communications & new…

PARALYMPIC DEAL FOR ATOS ORIGIN

April 26, 2007

International IT services company and major partner of the 2008 Beijing Olympics, Atos Origin, has expanded its involvement with the Olympics by becoming a partner of the Beijing…

BOCOG, NBA AND FIBA COLLABORATE ON GAMES ENTERTAINMENT

April 26, 2007

The Beijing 2008 Organizing Committee for the Olympic Games (BOCOG), the International Basketball Federation (FIBA) and the National Basketball Association (NBA) have agreed to collaborate on live music,…

SONY ERICSSON ASSISTS TENNIS DEVELOPMENT IN CHINA

April 25, 2007

Mobile telephone brand will use its sponsorship of the China University Tennis League to showcase its latest range of mobile phone technology, increase its brand awareness amongst the…

VOLVO SPEND CONTINUES AS GOLF PIONEER STEPS DOWN

April 22, 2007

Further to last month's announcement that Volvo will extended its sponsorship of the China Golf Open through to 2015, the car manufacturer has also said its investment in…