May 7, 2007
Shishi JinQuanWang has become the naming rights partner of the Fujian Men Basketball Team, the team representing the Fujian Province in the China Men Basketball 2007 NBL. It…
May 7, 2007
Major Olympic partner Lenovo has provided an insight into its sponsorship assessment for the Beijing games. Lenovo Group (China) Vice President, Chen Shao Peng, said that there are…
May 7, 2007
Automotive Group Skoda has sponsored the B Group 2007 IIHF Ice Hockey World Championship which took place in the Heilongjiang province last month. As the official sponsor for…
May 7, 2007
Bus manufacturer, Suzhou King Long Bus Company, has become the official sponsor of the Qingdao Yachting Association's International Regatta. As part of the deal, King Long Bus will…
May 7, 2007
Scotch whisky brand, The Famous Grouse, is one brand to look out for increased marketing in China. The company has recently existed a long terms major sponsorship deal…
May 3, 2007
Continuing this week's look at automotive brand development in the region it was interesting to note that Sweden's Volvo has appointed a new global advertising agency to look…
May 3, 2007
Look for a possible increase in marketing from the DaimlerChrysler in China in the coming six months as they begin to focus on re-establishing it brand position. The…
May 3, 2007
Credit card company, Visa International, has announced it is sponsoring a new filmmaking program run through Discovery Networks Asia. The program will see six Chinese directors produce a…
May 3, 2007
As part of its major sponsorship of FIFA, electronic company Sony has provided comments regarding its involvement with the 2007 FIFA Women Football World Cup will be held…
May 3, 2007
Henan Xianlongsiwu Wine Industry Co. Ltd has sponsored the China Football Super League club, Henan Building Industry Football Team, for what is understood to be in the vicinity…