Deals

NEW NAMING RIGHTS PARTNER FOR FUJIAN NBL CLUB

May 7, 2007

Shishi JinQuanWang has become the naming rights partner of the Fujian Men Basketball Team, the team representing the Fujian Province in the China Men Basketball 2007 NBL. It…

LENOVO'S FOUR OLYMPIC ASSESSMENTS

May 7, 2007

Major Olympic partner Lenovo has provided an insight into its sponsorship assessment for the Beijing games. Lenovo Group (China) Vice President, Chen Shao Peng, said that there are…

SKODA LEVERAGES ICE HOCKEY IN CHINA

May 7, 2007

Automotive Group Skoda has sponsored the B Group 2007 IIHF Ice Hockey World Championship which took place in the Heilongjiang province last month. As the official sponsor for…

BUS MANUFACTURE SUPPORTING QINGDAO YACHT REGATTA

May 7, 2007

Bus manufacturer, Suzhou King Long Bus Company, has become the official sponsor of the Qingdao Yachting Association's International Regatta. As part of the deal, King Long Bus will…

THE FAMOUS GROUP ARE ONE TO WATCH

May 7, 2007

Scotch whisky brand, The Famous Grouse, is one brand to look out for increased marketing in China. The company has recently existed a long terms major sponsorship deal…

VOLVO APPOINTS NEW ADVERTISERS

May 3, 2007

Continuing this week's look at automotive brand development in the region it was interesting to note that Sweden's Volvo has appointed a new global advertising agency to look…

CHRYSLER ONE TO WATCH

May 3, 2007

Look for a possible increase in marketing from the DaimlerChrysler in China in the coming six months as they begin to focus on re-establishing it brand position. The…

VISA TO SUPPORT FILM INITIATIVE IN LEAD UP TO GAMES

May 3, 2007

Credit card company, Visa International, has announced it is sponsoring a new filmmaking program run through Discovery Networks Asia. The program will see six Chinese directors produce a…

SONY COMMENTS ON FIFA WOMENS WORLD CUP

May 3, 2007

As part of its major sponsorship of FIFA, electronic company Sony has provided comments regarding its involvement with the 2007 FIFA Women Football World Cup will be held…

HENAN XIANLONGSIWU WINE INDUSTRY SPONSORS FOOTBALL TEAM

May 3, 2007

Henan Xianlongsiwu Wine Industry Co. Ltd has sponsored the China Football Super League club, Henan Building Industry Football Team, for what is understood to be in the vicinity…