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KUMHO TIRES PROMOTED AT LOCAL FORMULA V6 RENAULT ROUND
May 24, 2007
South Korea tyre brand, Kumho Tires, was a major partner of the 2007 Formula V6 Renault Asia round which was held at Zhuhai International Circuit earlier this month.…
PHARMACEUTICAL COMPANY SUPPORTS CHINESE CHESS TEAM
May 24, 2007
Tanggula Pharmaceuticals has finalised a deal with the China International Chess Association and will be a major partner of the China International Chess Team for the next 3…
SIEMENS BECOMES FIRST INDEPENDENT EXPO PARTNER
May 24, 2007
German technology company Siemens has been the first multinational company to independently become an Expo 2010 Global Sponsorship Partner. As part of its deal with the Bureau of…
MOTORCYCLES PARTNER OF BEIJING GAMES ANNOUNCED
May 24, 2007
The Guangzhou Dayang Motorcycle Company has become the official motorcycle supplier of the Beijing 2008 Olympic Games and the official exclusive motorcycle supplier of the Beijing 2008 Paralympic…
GAMES EQUESTRIAN PROGRAM LAUNCHED
May 24, 2007
Organisers of the Beijing Olympics have officially launched the marketing program for its extensive Equestrian program which will be ran out of Hong Kong. The program includes Associate…
GIONEE COMMUNICATIONS SPONSORS CHESS LEAGUE
May 20, 2007
Mobile phone manufacturer, Gionee Communication, has committed 4 million yuan to be the major partner of 2007 Weiqi Division A League. The 22 round series had its opening…
MIZUNO TO EXPAND 4V4 FOOTBALL COMPETITION
May 20, 2007
Japanese sportswear and sports equipment manufacturer, Mizuno is hoping to expand the 4v4 Football competition of which it is a major partner. The unique competition will be held…
RONGFU AUTOMOBILE PARTS TO SUPPORT GRASSROOTS DEVELOPMENT
May 20, 2007
Rongfu Automobile Parts Wholesale has become a major partner of the Liaoning Men Youth Basketball Team and has committed 50,000 yaun for the naming rights opportunity.
NASCAR OFFICIALS VISIT CHINA BUT NO RACE PLANNED
May 20, 2007
Organisers of the US motor sport series NASCAR have completed a visit to China, not to investigate options to race the series in the country, but to examine…
HAIER RAMPS UP GAMES LEVERAGE PROGRAM WITH CCTV
May 20, 2007
Electrical good brand Haier has provided further insight into its Beijing Olympics marketing program which includes a significant involvement with the Games' broadcast partner CCTV. The company is…
