Deals

TSINGTAO BEER CONTINUES MARATHON SPONSORSHIP

April 22, 2007

Domestic beer brand Tsingtao Beer has continued its major sponsorship of the Xiamen International Marathon, with the 2007 sponsorship being its fifth consecutive year with the major event.…

VOLVO SPEND CONTINUES AS GOLF PIONEER STEPS DOWN

April 22, 2007

Further to last month's announcement that Volvo will extended its sponsorship of the China Golf Open through to 2015, the car manufacturer has also said its investment in…

OFFICE FURNITURE SPONSOR APPOINTED FOR BEIJING GAMES

April 22, 2007

Staples Commerce and Trade Co has been announced as a sponsor of the 2008 Olympic Games, the company to join a list of sponsors which is now totals…

YOKOHAMA MAITAINS AMATEUR MOTORSPORT ASSISTANCE

April 22, 2007

International tire manufacturer Yokohama Tires has commented on its sponsorship of the Yokohama Tire Polo Cup Challenge motor racing series, the deal now entering its third consecutive year.…

NEW CUSTOM CORPORATE HOSPITALITY PROGRAM FOR BEIJING GAMES

April 22, 2007

Chicago USA based sports marketing and media agency rEvolution has launches a new concept in corporate hospitality for the 2008 Beijing Olympic Games. The offering has been tentatively…

SOCCER PRINCE HITS THE MARKET

April 17, 2007

Specialist branded content company ESP (a Mindshare unit) is seeking corporate partners for a new soccer program which will feature on Hunan Satellite later this year. Matt Eaton…

NEW HDTV PARTNER FOR X GAMES

April 17, 2007

High definition TV brand Olevia has been announced as the official HDTV of the ESPN's KIA X Games Asia in Shanghai. Olevia's involvement with the event includes extensive…

UNI PRESIDENT BECOMES OLYMPIC SPONSOR

April 14, 2007

Taiwan based food conglomerate Uni President has become a Beijing Olympics sponsor and will have the title of official instant noodle sponsor of the games. As part of…

YILI EYES INTERNATIONAL EXPANSION THROUGH GAMES DEAL

April 14, 2007

Inner Mongolia Yili Industrial Group Co. Ltd is the first local dairy product enterprise to be an official sponsor for Beijing 2008 Olympic Games. Inner Mongolia Yili Industrial…

OFFICIAL TRANSLATOR APPOINTED FOR GAMES

April 14, 2007

YuanPe Translation has been announced as the Beijing 2008 Olympic Games official written and oral translation services provider. The Beijing Organizing Committee Olympic Games (BOCOG) Market Development Minister,…