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NIKE TO SPONSOR STREET BASKETBALL COMPETITION
May 1, 2007
Global footwear giant Nike has become a major partner of the Street Basketball Competition - '
FUJIAN JINLAIKE SPORT GOODS EXCLUSIVE MARATHON SPONSORSHIP
May 1, 2007
Fujian Jinlaike Sport Goods has become the exclusive sponsor of the 2007 China City Marathon Golden Grand Prix which will be held from 26 May to 22 September…
GOOD EYE SIGHT FOR DIVING CHAMPIONSHIPS
May 1, 2007
Good Eye Sight Science and Technology Development Co has provided an insight into its sponsorship of the 2007 National Diving Championship, which were held in Wuxi, Jiangsu 20-25…
BMW TO CONTINUE ASIAN OPEN GOLF SUPPORT IN 2008
May 1, 2007
Automotive brand BMW will continue to be the major sponsor of the Asian Golf Open when the event returns to Shanghai in 2008. The event will be played…
VINDA GROUP INCREASES BOWLING ASSOCIATION
May 1, 2007
Leading Chinese sanitary paper company Vinda Group will continue as the major sponsors of the National Bowling Club League. The competition is held from April to October in…
REPUCOM OPENS OFFICE IN SHANGHAI
May 1, 2007
Sponsor evaluation organisations Repucom Asia is set to open an office in Shanghai because the growth of sponsorship and sport business as well as branded content in China…
SWISSOTEL BEIJING BECOMES PARALYMPIC PARTNER
May 1, 2007
Swissotel Beijing has been announced as the official hotel of the Beijing Paralympic Games. Located in the capital city's central commercial area, the Swissotel will serve as the…
AMBUSH A GAMES PROBLEM ACCORDING TO RESEARCH
April 26, 2007
Research from Beijing-based consultancy R3 and CSM suggests that ambush marketing by non Olympic sponsors will be a significant issue in the lead up to and during the…
AN INSIGHT INTO BP IN CHINA
April 26, 2007
Oil gas and energy giant BP has provided CSN with a brief insight into its marketing in China. BP press officer, Robert Wine explained that the company is…
MONGOOSE LAUNCHES BRAND THROUGH NATIONAL TEAM SPONSORSHIP
April 26, 2007
CSN has received an insight into the local sponsorship program of Pacific Cycle Inc, the company behind the Mongoose Bicycles brand. Mo Moorman, director, corporate communications & new…
