Deals

TEXAS INSTRUMENTS - ONE TO WATCH

March 19, 2007

US semiconductor technology company Texas Instruments has shown its commitment to the China market through the appointment of its first Chinese national as president of the company's local…

KIA NAMING RIGHTS PARTNER - X GAMES IN CHINA

March 19, 2007

Korean automotive manufacturer KIA has announced that it will be the naming rights sponsor of X Games Asia 2007, which will run from May 3-5 in the KIC…

LI NING APPAREL FOR SWEDISH OLYMPIANS

March 19, 2007

Chinese brand Li Ning will be the first local sportswear manufacturer to sponsor a foreign Olympic team, following its signing of a new deal with the Swedish Olympic…

BUD TO DOULBE IN CHINA

March 16, 2007

Anheuser-Busch Cos, the company behind Budweiser beer has plans to double the number of Chinese cities the brand is sold in over the next five years, a move…

NEW CHINA SPONSORSHIP NEWS SERVICE LAUNCHING 9 APRIL 2007

March 13, 2007

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SHANGHAI HUIZHONG ANNOUNCE MAJOR DEAL

December 4, 2006

Chinese Basketball Association league club, the Shanghai Huizhong has announced a three year sponsorship with Nanjing-based air-conditioner maker Huizhong Electronics signing as the club's major sponsor for what…

TICKETMASTER AWARDS BEIJING CONTRACT

December 4, 2006

Leading ticketing company Ticketmaster has expanded into China through a joint venture called Beijing Gehua Ticketmaster Ticketing (Gehua Ticketmaster), which will be the exclusive ticket supplier of the…

CBX WORLDWIDE AND KOTLER CHINA FORM JV

December 4, 2006

International brand consultants CBX Worldwide Partnership has teamed up with Kotler Marketing Group China to assist companies with branding efforts in China. The new venture will be called…

LOCAL BUSINESSES URGED TO MAXIMISE OLYMPIC MARKETING

December 4, 2006

At this month's Sports and Your Brand - China Media Challenge forum held in Beijing, a spokesperson from the Institute of Beijing Olympic Economy has suggested that more…

LEE APPOINTED AS CREATIVE CONSULTANT

December 4, 2006

Ang Lee, Chinese movie director of films such as Brokeback Mountain and Crouching Tiger, Hidden Dragon has been become a consultant for the 2008 Beijing Olympic Games. The…