Deals

THE FAMOUS GROUP ARE ONE TO WATCH

May 7, 2007

Scotch whisky brand, The Famous Grouse, is one brand to look out for increased marketing in China. The company has recently existed a long terms major sponsorship deal…

HENAN XIANLONGSIWU WINE INDUSTRY SPONSORS FOOTBALL TEAM

May 3, 2007

Henan Xianlongsiwu Wine Industry Co. Ltd has sponsored the China Football Super League club, Henan Building Industry Football Team, for what is understood to be in the vicinity…

YUNNAN SHANGRI-LA WEIQI RETAINS MAJOR SPONSOR

May 3, 2007

DiQingZhou Tourism Development Investment Limited will provide 900,000 yuan to continue its support of the 2007 Weiqi League Club and it has also announced that its support of…

EMIRATES LEVERAGING WOMENS WORLD CUP

May 3, 2007

Dubai based international airline Emirates has provided an insight into its sponsorship of the 2007 FIFA Women's World Cup which will be played in China this September. As…

VOLVO APPOINTS NEW ADVERTISERS

May 3, 2007

Continuing this week's look at automotive brand development in the region it was interesting to note that Sweden's Volvo has appointed a new global advertising agency to look…

CHRYSLER ONE TO WATCH

May 3, 2007

Look for a possible increase in marketing from the DaimlerChrysler in China in the coming six months as they begin to focus on re-establishing it brand position. The…

VISA TO SUPPORT FILM INITIATIVE IN LEAD UP TO GAMES

May 3, 2007

Credit card company, Visa International, has announced it is sponsoring a new filmmaking program run through Discovery Networks Asia. The program will see six Chinese directors produce a…

SONY COMMENTS ON FIFA WOMENS WORLD CUP

May 3, 2007

As part of its major sponsorship of FIFA, electronic company Sony has provided comments regarding its involvement with the 2007 FIFA Women Football World Cup will be held…

VINDA GROUP INCREASES BOWLING ASSOCIATION

May 1, 2007

Leading Chinese sanitary paper company Vinda Group will continue as the major sponsors of the National Bowling Club League. The competition is held from April to October in…

REPUCOM OPENS OFFICE IN SHANGHAI

May 1, 2007

Sponsor evaluation organisations Repucom Asia is set to open an office in Shanghai because the growth of sponsorship and sport business as well as branded content in China…