Deals

GOOD EYE SIGHT FOR DIVING CHAMPIONSHIPS

May 1, 2007

Good Eye Sight Science and Technology Development Co has provided an insight into its sponsorship of the 2007 National Diving Championship, which were held in Wuxi, Jiangsu 20-25…

BMW TO CONTINUE ASIAN OPEN GOLF SUPPORT IN 2008

May 1, 2007

Automotive brand BMW will continue to be the major sponsor of the Asian Golf Open when the event returns to Shanghai in 2008. The event will be played…

VINDA GROUP INCREASES BOWLING ASSOCIATION

May 1, 2007

Leading Chinese sanitary paper company Vinda Group will continue as the major sponsors of the National Bowling Club League. The competition is held from April to October in…

REPUCOM OPENS OFFICE IN SHANGHAI

May 1, 2007

Sponsor evaluation organisations Repucom Asia is set to open an office in Shanghai because the growth of sponsorship and sport business as well as branded content in China…

SWISSOTEL BEIJING BECOMES PARALYMPIC PARTNER

May 1, 2007

Swissotel Beijing has been announced as the official hotel of the Beijing Paralympic Games. Located in the capital city's central commercial area, the Swissotel will serve as the…

PWC BECOMES OLYMPIC ACCOUNTANT

May 1, 2007

PricewaterhouseCoopers (PwC), through its Zhong Tian CPAs Limited Company, has become that official accounting services supplier for the Beijing Olympic Games. The accounting giant will provide financial advisory…

LENOVO DESIGNS TORCH AND BECOMES PARTNER OF TORCH RELAY

May 1, 2007

The Beijing Organizing Committee for the Olympic Games have selected the Lenovo designed Olympic Torch and announced the China head quartered computer company as the Worldwide partner of…

XTEP TO CONTINUE EXTREME SPORTS INVOLVEMENT

May 1, 2007

Sporting apparel brand Xtep will continue as a major partner of the Chinese Extreme Sports Association, CX National Games which will take place from June 2 to September…

AMBUSH A GAMES PROBLEM ACCORDING TO RESEARCH

April 26, 2007

Research from Beijing-based consultancy R3 and CSM suggests that ambush marketing by non Olympic sponsors will be a significant issue in the lead up to and during the…

AN INSIGHT INTO BP IN CHINA

April 26, 2007

Oil gas and energy giant BP has provided CSN with a brief insight into its marketing in China. BP press officer, Robert Wine explained that the company is…