Deals

HSBC DEVELOPS EXTENSIVE GRASSROOTS GOLF PROGRAM

June 1, 2007

HSBC Bank and the China Golf Association have announced a new program that is aimed at developing junior golf in China to world-class levels. The program is called…

AIR CHINA TO PARTNER OLYMPIC CULTURAL FAIR

June 1, 2007

Major Olympic partner, Air China, has announced it will partner the 13th World Olympic Collectors' Fair which will be held in Beijing from June 23 to 28, prior…

SINA BECOMES ASIAN INDOOR GAMES PARNTER

June 1, 2007

Sina.com has become the official internet partner of the 2nd Asian Indoor Games (AIG), which will be held in Macau from October 26 to November 3, 2007. As…

SNICKERS TO SATISFY OLYMPIC GAMES

May 27, 2007

Global confectionary company Mars has provided an insight into its sponsorship of the Beijing Games, which it will primarily leverage its Snickers chocolate treat. According to reports, the…

AIR CHINA & BANK OF CHINA INTRODUCE GAMES BRANDED CREDIT CARD

May 27, 2007

Air China and the Bank of China, both leading partners of the Beijing 2008 Olympic Games, have teamed up to offer a new co-branded credit card to consumers…

CHINA PREMIUM SUPPORTS LOCAL MOTORSPORT TALENT

May 27, 2007

Leading Ferrari and Maserati importer and distributor for Hong Kong and Macau, China Premium Lifestyle Enterprise, has sponsored well known Hong Kong race driver and part-time motoring journalist,…

TOP STAR HOTEL BECOMES SHANGHAI STARS SPONSOR

May 27, 2007

Top Star Hotel has announced a 5 million yuan sponsorship of the Shanghai Stars football team. Shanghai Top Star Hotel ceo, He Hong Zhang said this is not…

CHENG SHIN RUBBER TO ASSIST GAMES SAILORS

May 27, 2007

Cheng Shin Rubber (Xiamen) Industries will provide the Chinese Water Sports Management Centre with 3.6 million yuan to support the 49 strong Chinese sailing squad as they continue…

XINJIANG BEER BACKS EVEREST EXPEDITION

May 27, 2007

Xinjiang Beer has become the major sponsor of XinJiang Mountaineering Association and its Mount Everest Expedition Team. Xinjiang Beer vice president said it is the first time the…

XUHUAN CULTURE PARTNERS WITH THE FCACA

May 27, 2007

Xuhuan Culture Communication is the first local media company to become a significant sponsor of the motor sport association - FCACA. As part of the deal, Xuhuan Culture…