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CHANGSHA PEPSI-COLA FINALISE FIVE YEAR UNIVERSITY DEAL
July 23, 2007
Changsha Pepsi-Cola Co has become a major partner of the Sports Teaching and Research Department of the Central South University and as part of the deal it will…
TWO YEAR PARTNERSHIP FOR CHINESE CYCLING
July 23, 2007
Shanghai Volkswagen Skoda has become an official sponsor and strategic cooperative partner of the Chinese Cycling Association. The deal will run through the mid 2009 and will greatly…
CHINA MOBILE LIKELY TO BID FOR GAMES MOBILE TV RIGHTS
July 19, 2007
Olympic partner China Mobile is planning to bid for the mobile television rights for the 2008 Beijing Olympics according to a senior official from the company. China Mobile's…
CANON COMMITTED TO TENNIS DEVELOPMENT IN CHINA
July 19, 2007
Canon (China) Corp will be a major sponsor of the 2007 China Open tennis tournament which will be held in Beijing from 8 September to 23 September. Hideki…
JAPANESE OFFICE DESIGNER BECOMES GAME PARTNER
July 19, 2007
Japan's largest commercial office design company, Kokuyo, has become the official sponsor of the 2008 Beijing Olympic Games. As part of the deal, the company will offer office…
STEELSERIES EXPANDS CHINA GAMING SPONSORSHIP
July 19, 2007
SteelSeries, a leading manufacturer of professional gaming gear, has become an official sponsor of the Tongren Esports Club, commonly known as TR. The company, which has its head…
BEIJING UNIPACK BECOMES GAMES PARTNER
July 19, 2007
Beijing Unipack Packing and Printing Company has become the official printing service supplier for the 2008 Beijing Olympic Games. BOCOG Marketing Director, Yuan Bin, said Unipack will be…
TOMTOM TO ENTER CHINA
July 19, 2007
Netherlands-based maker of navigation systems, TomTom, is understood to have plans to begin marketing its range of GPS product in China by the end of this year. Caroline…
IRAQI OLYMPIC TEAM APPOINT CHINESE APPAREL PARTNER
July 19, 2007
The Iraqi Olympic Committee has appointed Chinese sports apparel company Bek as an official partner with the sports gear company to provide the Iraqi national teams' players and…
SOHU AND CCTV JOIN FORCES FOR GAMES
July 19, 2007
Two of China's largest information companies, CCTV.com and Sohu.com will join forces to provide an enhanced service for the 2008 Beijing Olympics. CCTV.com general manager, Wang Wenbin said…
