Deals

MAJOR LEAGUE BASEBALL EYES CHINA OPPORTUNITIES

June 8, 2007

Senior executives from USA's Major League Baseball were in China to explore opportunities for future games in the region. Jimmie Lee Solomon, executive vice president of MLB was…

SPORT TO BENEFIT AS NIKE CHASES AMBITIOUS CORPORATE RESPONSIBILITY GOALS

June 8, 2007

Global sport brand Nike has pledged to more deeply integrate corporate responsibility into its long-term growth and innovation business strategies following the release of its fiscal 2005 and…

NEW BEER PARTNER FOR CHINESE BASKETBALL

June 8, 2007

The commercial managers for the Chinese national basketball, Infront Sports & Media, have finalised a major sponsorship deal with local beverage company, The Pearl River Brewery which will…

DONGFENG CITROEN ANNOUNCES BASKETBALL DEAL

June 3, 2007

The Wuhan University of Technology, National Men's Basketball Team has announced Dongfeng Citroen as its new naming rights partner. Dongfeng Citroen vice president, Wei Wen Qing, said that…

MAJOR BEER SUPPORTER FOR 2011 UNIVERSITY OLYMPICS

June 3, 2007

Kingway Beer has been announced as a major partner of the 2011 World Summer Universiade, an international multi-sport event which will be held in Shenzhen in 2011. Kingway…

LI NING TO PARTNER BEIJING INSTITUTE FOOTBALL

June 3, 2007

The Beijing Institute of Technology University Football Team, which competes in the National First Division Football League, has continued a strong run of sponsorship deals and has announced…

NESTLE ANNOUNCES BEIJING GAMES AND WORLD EXPO DEALS

June 3, 2007

Global food manufacturer, Nestle, has recently become a major partner of both the 2008 Beijing Olympics and the 2010 World Expo in Shanghai. The company will primarily display…

SAMSUNG SUPPORTS BEIJING TAEKWONDO CHAMPIONSHIP

June 3, 2007

Global electronics company Samsung has provided an insight into its sponsorship of the 2007 Beijing World Taekwondo Federation (WTF) World Taekwondo Championships, which was recently held at the…

TENCENT ANNOUNCED AS UNIVERSITY OLYMPICS PARTNER

June 3, 2007

Internet technology and online community operator, Tencent has become the internet partner of the 2011 Universiade which will be held in Shenzhen. The company's chairman said the company…

UNILEVER SPONSORS BADMINTON OPEN

June 3, 2007

Unilever's Zhonghua Toothpaste brand has become a major partner of the China Badminton Open, which will be held at the Wutaishan Sports Centre of Jiangsu Province later this…