May 18, 2007
German footwear and sports apparel company, Adidas Salomon AG, is expecting its Chinese operations to surpass that of its Japanese concerns by at least 2009. Adidas Asia Pacific…
May 18, 2007
Macao Council announced that leading sporting apparel company Li Ning will be a major partner and the official clothing sponsor of the 2nd Asian Indoor Games (AIG), which…
May 18, 2007
DHL has finalised a three year agreement with the US based National Basketball Association to become the official express and logistics provider for NBA in China and Asia.…
May 18, 2007
The Royal Hong Kong Yacht Club has announced that the current title sponsor of the China Coast Regatta, TOTAL Lubmarine Asia Pacific, has not only renewed its support…
May 13, 2007
Energy drink Red Bull has provided an insight into its presenting sponsorship of the recent Beijing Golf Open. Red Bull received approval from the Chinese Golf Association, the…
May 13, 2007
Yaoji Poker has provided an insight into its sponsorship of Chinese Women's Football. It is the first time that a single company has become the major partner of…
May 13, 2007
Wuyan Tobacco Group has paid 20 million yuan in cash and services in kind to become a major partner of the 6th City Games, which will be held…
May 13, 2007
Automotive manufacture FAW-Volkswagen, which is a 50-50 joint venture between China's First Automotive Works and German auto giant Volkswagen AG, have provided an insight into its sponsorship of…
May 13, 2007
Global microchip manufacturer has continued to actively play a part in the development of electronics sports via its presenting partnership of the 2007 World Series of Video Games,…
May 13, 2007
Chinese energy and resources company China National Petroleum Corporation (CNPC) has committed 10 million yuan in cash and services in kind to become an official partner and the…