Deals

NIVEA USES GOLF TO PROMOTE SUN PROTECTION PRODUCT

July 23, 2007

German skin care brand Nivea was the naming rights partner of the Nivea Sun Golf Invitation Challenge which was recently held at the Lake Malaren Golf Club, the…

CTM BECOMES MAJOR PARTNER OF ASIAN INDOOR GAMES

July 23, 2007

Macau's leading telecom service provider CTM has recently become the Official Telecommunications Partner of the 2nd Asian Indoor Games which will be in October 2007. As part of…

CHANGSHA PEPSI-COLA FINALISE FIVE YEAR UNIVERSITY DEAL

July 23, 2007

Changsha Pepsi-Cola Co has become a major partner of the Sports Teaching and Research Department of the Central South University and as part of the deal it will…

TWO YEAR PARTNERSHIP FOR CHINESE CYCLING

July 23, 2007

Shanghai Volkswagen Skoda has become an official sponsor and strategic cooperative partner of the Chinese Cycling Association. The deal will run through the mid 2009 and will greatly…

SOHU AND CCTV JOIN FORCES FOR GAMES

July 19, 2007

Two of China's largest information companies, CCTV.com and Sohu.com will join forces to provide an enhanced service for the 2008 Beijing Olympics. CCTV.com general manager, Wang Wenbin said…

CHINA MOBILE LIKELY TO BID FOR GAMES MOBILE TV RIGHTS

July 19, 2007

Olympic partner China Mobile is planning to bid for the mobile television rights for the 2008 Beijing Olympics according to a senior official from the company. China Mobile's…

CANON COMMITTED TO TENNIS DEVELOPMENT IN CHINA

July 19, 2007

Canon (China) Corp will be a major sponsor of the 2007 China Open tennis tournament which will be held in Beijing from 8 September to 23 September. Hideki…

JAPANESE OFFICE DESIGNER BECOMES GAME PARTNER

July 19, 2007

Japan's largest commercial office design company, Kokuyo, has become the official sponsor of the 2008 Beijing Olympic Games. As part of the deal, the company will offer office…

STEELSERIES EXPANDS CHINA GAMING SPONSORSHIP

July 19, 2007

SteelSeries, a leading manufacturer of professional gaming gear, has become an official sponsor of the Tongren Esports Club, commonly known as TR. The company, which has its head…

BEIJING UNIPACK BECOMES GAMES PARTNER

July 19, 2007

Beijing Unipack Packing and Printing Company has become the official printing service supplier for the 2008 Beijing Olympic Games. BOCOG Marketing Director, Yuan Bin, said Unipack will be…