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Economic Downturn Hits China Tour Golf
March 18, 2009
The China Tour golf tournament tees off this weekend in the southern coastal city of Xiamen. Held at the city’s Orient Golf and Country Club, the one million…
Asia Sponsorship Sentiment Survey
March 18, 2009
There has been considerable debate in the wider media about the potential impact the global economic crisis will have on the sponsorship sector. Some are suggesting the industry…
ZhongYi Pharmaceutical Becomes Football Sponsor
March 17, 2009
ZhongYi Pharmaceutical Company Ltd. has become a sponsor of the Guangzhou Pharmaceutical Football Team. During the signing ceremony, one of the team’s key players, Xu Liang signed an…
Asia Cup GT takes on Tourism Partnership
March 17, 2009
Tourism company, Et-China has become the title sponsor of Asia Cup GT Masters 2009 motor racing event. This year, the event will be known as the “ET-China Asian…
Little Sheep Sponsors China's Mountaineers
March 16, 2009
Inner Mongolian restaurant chain, Little Sheep Group has become the official meat supplier of Chinese National Mountaineering Team. As part of the sponsorship, the leader of the team,…
Midea Recaptures Sponsorship of National Teams
March 16, 2009
Continuing on from its sponsorship during the Beijing Olympics household electronics company, the Midea Group has signed a long-tern strategic partnership deal with the Chinese Swimming Management Centre.…
Asia Champions League live coverage increases by 60%
March 16, 2009
Live coverage of this season’s AFC Champions League will increase by 60% according to World Sport Group (WSG), the exclusive marketing and television arm of the Asian Football…
DCL Sponsors Kelantan FA
March 13, 2009
Malaysian food and beverage company DCL is set to sponsor the Kelantan Football Association in the upcoming season. The company will provide sponsorship in kind in the form…
AirAsia May Sponsor Manchester United
March 13, 2009
Air Asia CEO, Tony Fernandez is said to be considering sponsorship of the Manchester United Football Club. If Fernandez goes a head with the plan, the sponsorship is…
Idea Set to Sign with Mumbai Indians
March 13, 2009
IPL team, the Mumbai Indians is set to sign a title sponsorship agreement with mobile service provider Idea. The deal is expected to be worth around $2 million,…
