Deals

Toshiba to leverage ties with the NBA in the Philippines

November 24, 2009

Consumer electronics company, Toshiba has become a marketing partner of the National Basketball Association (NBA) and will partner NBA events held in the Philippines.

Bangladesh industrial group sponsors football championships

November 24, 2009

Leading Bangladesh industrial group, Beximco, has become the presenting sponsor of the 2009 Bangabandhu South Asian Football Federation SAFF Championship.

Indian Steel Authority Sponsors FIH World Cup

November 24, 2009

The Steel Authority of India has signed a deal with the International Hockey Federation and Hockey India to become a sponsor of next yearâ€™s FIH World Cup.

Sponsors Steer Clear of Indian National Team

November 24, 2009

The Board of Control for Cricket in India has reached the deadline it set for the submission of sponsorship tenders without receiving a single proposal from interested firms.

OneAsia appoint World Sport Group as marketing partner

November 20, 2009

World Sport Group (WSG) has been appointed the global marketing and media partner for OneAsia, Asia Pacificâ€™s alternative to the U.S. PGA and European golf Tours.

Tyrepac expand DRIFT sponsorship into Malaysia

November 19, 2009

Online tyre retailer, Tyrepac, has become a major sponsor of the Goodyear Formula DRIFT Malaysia 2009.

Deutsche Bank sponsors ART HK

November 19, 2009

Deutsche Bank has become the major sponsor of Hong Kong largest annual international art fair, ART HK.

Atletico Madrid for strategic alliance with Shanghai Shenhua

November 18, 2009

Continuing the push by European football clubs into Asia, Atletico Madrid has formed a strategic alliance with the Shanghai Shenhua Football Club which it hopes will establish the…