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PCB Takes One Million for UAE One Day Series
April 14, 2009
The Pakistan Cricket Board has signed a sponsorship deal worth over US$1 million for the UAE one-day international series. Chapal Brothers, a Dubai-based construction company, has become the…
New Sponsors New Format for Prudential Astro Masters
April 14, 2009
The Prudential Astro Masters golf tournament is set to return in 2009 with new sponsors and a new format. The Malaysian tournament is made up of 21 separate…
Emirates Joins Kings XI as Title Sponsor
April 13, 2009
Emirates Airlines has announced that it will become the title sponsor of the Kings XI Punjab for the IPL’s upcoming season in South Africa. Emirates joins eight other…
Beijing May Sponsor NBA
April 13, 2009
The Chinese media is reporting that the Government of Beijing is planning to sponsor a number of large-scale sporting events in order to promote the city as a…
Geo Estate Sponsors Team for Tour of Luzon
April 10, 2009
Geo Estate Development has become a sponsor of The Beacon Team in the Philippines’ Tour of Luzon. The bike race will begin on 13 April and will end…
Coca-Cola Creates Commemorative Can for Fashion Festival
April 10, 2009
Sinaporean designer Ashley Isham has created commemorative packaging for Coca-Cola this year as the brand celebrates Singapore’s Audi Fashion Festival 2009. Isham’s designs feature on 100 thousand bottles…
Rajasthan Royals Secure Third New Sponsor
April 10, 2009
The Rajasthan Royals IPL team has taken on its third new sponsor for 2009 season. Ultratech Cement will be the main sponsor of the Royals for this season,…
Sponsorship measurement needs to go deeper
April 9, 2009
The importance of digital media in marketing and promoting brands means sponsors need far deeper measures of effectiveness than the traditional metrics such as brand awareness and recognition,…
Rajasthan Royals Secure Two New Sponsors
April 9, 2009
Sportswear brand Puma has become a sponsor of IPL defending champions, the Rajasthan Royals. The Royals have also taken on Tata Consultancy Services as their official technology partners.
Sina Hosts Super League Official Website
April 8, 2009
Sina.com has become the exclusive provided or of online media and online services to the China Super league, after the web portal inked a deal with the Chinese…
