Deals

Qatar Airways Becomes Title Sponsor of Premier Padel

June 17, 2024

Qatar Airways has negotiated a deal to become title sponsor of the international Premier Padel tour, run…

Royal Stag Solidifies Cricket Partnership With Recent Extension

June 14, 2024

Indian whisky brand Royal Stag has extended its partnership with the International Cricket Council (ICC) for another…

Wedgwood Makes Xiao Zhan Its First Global Ambassador

June 13, 2024

Focusing on China for growth, high-end English homeware brand Wedgwood has made Chinese entertainer Xiao Zhan…

Mongolian Ministry of Culture Collaborates With Fulham FC For Upcoming PL Season

June 12, 2024

Mongolian Ministry of Culture is set to team up with Premier League club Fulham FC for…

Indian Sporting Goods Maker Nivia Sports Partners Women’s Handball League  

June 11, 2024

In a boost for women’s sport, Indian sporting goods manufacturer Nivia Sports is poised to partner…

AliExpress Scores Beckham’s Endorsement For Euro 2024 

June 10, 2024

Ahead of UEFA Euro 2024, E-tailer behemoth AliExpress have tied up with English footballing legend David…

SK-II Secures Amber Liu As Its Latest Celebrity Endorser 

June 7, 2024

Facing a competitive skincare market in China, SK-II has tapped on Taiwanese-American indie singer and rapper…

MedPark Hospital Backs the SPONSOR Women’s Volleyball Nations League Finals 2024–Thailand

June 6, 2024

In a deal brokered by Paul Poole (South East Asia) Co., Ltd., MedPark Hospital will reprise…

Chinese Consumer Appliances Maker Haier Seals French Open Deal

June 5, 2024

Chinese consumer appliances giant Haier has sealed a major sponsorship deal, becoming an official partner of the…

Hisense Expands UEFA Partnership To Cover VAR Screens

June 4, 2024

Chinese consumer electronics giant Hisense has been appointed by UEFA as the exclusive official video assistant referee…