Carriall Eyes Expansion With KL Rahul Endorsement 

Carriall, an online-first brand of smart travel products, is yet another Indian brand diving into the cricket world.    

The challenger brand has secured an endorsement deal with Indian batsman-wicketkeeper KL Rahul. The 31-year-old star from Bengaluru dons a new role as Carriall’s brand ambassador ahead of the upcoming ICC Men’s Cricket World Cup In India.  

Through the endorsement, Carriall hopes to bank on the cricket star’s mass appeal throughout India and increase its offline presence. Although the company has mostly focused on the online retail market, the Bengaluru cricketer’s presence will now fuel it to make inroads into offline markets across the country. The choice of a successful, high-profile cricketer is most certainly going to push Carriall’s accessibility and visibility to the masses.

Founder and CEO, Carriall, Nilesh Ahire, said, “Carriall has always epitomised sophistication, and KL Rahul effortlessly personifies this elegance. As a brand catering to the upmarket segment, we recognize KL Rahul’s allure, resonating with our target demographic. His style exudes cool understatement, aligning seamlessly with Carriall’s positioning as a premium travel luggage brand that seamlessly blends trendiness with functionality.”

On the partnership, KL Rahul, said, “I am honoured to be associated with Carriall, as I’ve always been inclined to support Indian brands that uphold global standards. As a passionate traveller, I understand the significance of well-crafted, functional, smart and durable travel gear. Carriall’s dedication to innovation and quality mirrors my personal values as an athlete who is constantly on the move.”

KL is poised to play a pivotal role in all forthcoming advertisements promoting Carriall’s products during the holiday and sale seasons. With an ICC World Cup and the run-up to the Diwali festive season on the cards, we can certainly expect more such deals over the next month, more so if India on-field’s performances are magnificent. 

According to ASN data, cricket is the biggest contributor (84.6%, US$1.52 billion) to the Indian sponsorship market since Q121. Despite seeing investment of almost US$94.1m in Q323, which was lower than the quarterly average of almost US$129.6m, cricket is primed for a more active Q423 with the run-up of the ICC World Cup and Diwali festive season.