Bollywood Heartthrob Triptii Dimri Becomes The Face Of HRX 

Hrithik Roshan co-owned Indian athleisure brand HRX has sealed an endorsement with Bollywood star Triptii Dimri as the female face of the brand. 

Under the deal, the 31-year-old heartthrob joins Hrithik Roshan in the HRX’s latest brand campaign, ‘Built for Sweat, Designed for Life’ in a bid to expand the brand’s appeal among female consumers. 

The new campaign film underlines HRX’s vision of enabling everyday movement—be it a workout, a quick coffee run, a city sprint, or a dance session—with apparel and accessories that deliver both high-performance functionality and everyday style.

Hrithik Roshan, HRX Co-Founder, stated, “We at HRX have aspired to build a brand that would be the everyday companion in your journey towards health and fitness. I’m happy to be collaborating with Triptii, and welcome her to the HRX family. Together with this campaign, we hope to strengthen HRX’s positioning as a brand for everyone, designed to blend high-performance functionality with style.” 

Triptii Dimri, echoed, “I’m delighted to be associated with HRX at a time when the brand is expanding its focus on both activewear and athleisure in India. HRX offers styles that not only perform well at the gym but also make a statement in everyday life. I’m excited to join Hrithik in this campaign that celebrates movement, individuality, and effortless style.” 

According to ASN data, the sport apparel category (7.2%, ~US$112.1m) is the 5^th highest spender in the India’s sponsorship market since Q422, with an average quarterly investment of US$9.4m+ during this period. The forecast for Q325 is tipped to hit almost US$10m, slightly above the usual average. As for HRX, it has previously been involved in US$423k deal with IPL team Kolkata Knight Riders  in 2023.