Bharat Petroleum Partners the Indian Olympic Association (IOA) 

Ahead of the Paris 2024 Olympics, Indian energy player Bharat Petroleum Corporation Limited (BPCL) has become the latest to back the Indian Olympic Association (IOA) in a multi-year deal. 

The deal sees BPCL as a principal partner for the IOA for the next four years, and encompasses the Paris 2024 Olympics and Los Angeles 2028 Olympics.     

Over 200 Indian athletes currently benefit from its backing, and this partnership will provide much-needed resources to the national teams as they compete on the global stage.

Following the deal, Shri G. Krishnakumar, C&MD BPCL,said, “Consistent with BPCL’s philosophy of nurturing and encouraging our country’s sporting talent from their initial years and through their sporting careers, we have, over the years, taken on board, over 200 sportspersons across various disciplines. Our support serves to provide confidence to the sportspersons, acting as a springboard for their aspirations.”

“We are extremely happy to be partnering Indian Olympic Association and it gives us immense pride to be associated with champions who epitomise peak performance and intense passion, dazzling the world with breath-taking achievements.”

Beyond financial backing, BPCL also plans to launch campaigns boost the morale of Indian athletes in Paris. These initiatives aim to unite the nation behind the athletes, celebrating their sacrifices and desire for success.

IOA President PT Usha, added,“We thank BPCL for partnering with the Indian Olympic Association, as a Principal Partner for a four-year journey starting from Paris Olympics ’24 and for supporting and believing in the potential of Indian athletes. This partnership signifies our shared commitment to nurturing sporting talent and cultivating role models for India.”

According to ASN data, BPCL’s biggest deal was reportedly a US$557k deal with MS Dhoni in 2016, it has also struck prominent deals with former Indian cricket head coach Rahul Dravid and javelin champion Neeraj Chopra.