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Indian Olympic Assoociation
India Olympic Association Scores A Raft Of Deals Before Asian Games
September 19, 2023
Ahead of the upcoming Asian Games in Hangzhou, the Indian Olympic Association (IOA) has announced a…
How Brands Rally Behind Their Olympic Contingent: Team India
July 23, 2021
Indian, and global brands have coalesced to support their nation's largest Summer Olympics contingent, with unyielding…
India’s Olympic Hopes Get Double Boost
June 22, 2021
Following an acrimonious split with Chinese sports apparel giant Li-Ning, the Indian Olympic Association (IOA) has…
Chinese Sponsors Face Backlash In India’s Sporting Scene
June 19, 2020
Chinese companies in India are battling a heavy backlash after the recent killing of 20 Indian…
