CREX Plays Pivotal Role In Big Cricket League (BCL) Engagement

Cricket app CREX has taken on the role of the official fan engagement partner of the ongoing Big Cricket League (BCL). 

The partnership was pushed to deepen digital engagement and bring supporters closer to the action throughout the tournament by delivering live scores, ball-by-ball commentary, player statistics, match insights and interactive fan experiences.

The tournament runs till June 13 and the CREX app aims to help the organisers cement its presence in India’s crowded cricket ecosystem by broadening its reach beyond traditional broadcast audiences and creating a more immersive experience for fans before, during and after matches.

According to ASN data, CREX is the only brand from the mobile app category which has invested in cricket sponsorship deals across Asia since Q225, through an endorsement deal (US$100k) with Indian women’s cricketing star Harmanpreet Kaur.  The latest deal further deepens their involvement in the sport.