Motul Renews Long-Term Partnership With MotoGP

French oil and lubricant giant Motul has extended its partnership with MotoGP,  motorcycling’s most prestigious series and its commercial representative Dorna Sports for five more years.

Alongside the title sponsorship of MotoGP’s Grand Prix (GP) in Japan and Valencia, the extension will see Motul engaging in a broad range of fan and digital campaigns throughout each season.

Andreea Culcea, Motul’s chief brand and communication officer, stated, “The renewal of our partnership with MotoGP demonstrates our long-term commitment to competition and innovation. Being part of the world’s premier motorcycle racing championship allows us to embody what it means to be a co-creator of performance, working alongside the very best to continually push the limits of technology and passion.”

The partnership first began 15 years ago and the renewal is poised to take the relationship to two decades.

The oil brand first entered MotoGP as title sponsor of the 2014 Grand Prix of Japan, expanding its association to add title sponsorships for races in the Netherlands (2015) and Argentina (2016).

According to ASN data, Motul has invested US$4.2m+ in the Asian sponsorship market since Q123, with a quarterly average investment of US$517k during this period. The forecast for Q425 is poised to hit almost US$2m, about 3.8 x of the usual average, and comes after a rather muted year so far. The biggest deal is obviously its MotoGP Japan deal worth US$1.9m.