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Petrochemical
Saudi Arabian Energy Giant Aramco Secures Lucrative FIFA Partnership
April 26, 2024
Saudi Arabian oil behemoth Aramco have secured a major multi-year global partnership with FIFA, the global…
India Oil Clinches Ultimate Table Tennis Title Sponsorship Deal
July 18, 2023
State owned Indian Oil Corporation Limited (IOCL) has a title sponsorship deal with the ongoing Ultimate…
India’s Gulf Oil Fuels Post-Lockdown Optimism With MS Dhoni Video
May 28, 2020
Gulf Oil, a leading lubricant brand in India, has recently activated an animated video campaign featuring…
Caltex Continues Branded Content Love Affair With Nat Geo
July 28, 2019
Chevron, parent company of Caltex, has partnered with FOX Network’s National Geographic and Guinness World Records to launch a Southeast Asian centric campaign.
Quiet Giant Shell Increases Spend In Branded Content
October 31, 2018
As part of their #makethefuture campaign around next-generation technologies, Shell, the Petrochemical leader has partnered CNN’s branded content arm, Great Big Story.
South Korean Top 5 Chaebol Breaks Out Of Asia
August 23, 2018
One of South Korea’s largest chaebols (family-controlled conglomerate) and a regular supporter of sports inside South Korea, has made a landmark, three-year deal with Spanish football giant Barcelona.
Challenger Brand Asahi Kasei Scores First Motorsport Deal
July 27, 2018
The chemical and materials multinational Asahi Kasei might be a challenger brand for its category in the Asian sponsorship market but it has scored a landmark global partnership…
IPL 2018 Ushers Sponsorship Windfall For Franchises
February 16, 2018
With less than two months before IPL 2018 kicks off, rights owners have been busy stitching sponsorship deals together with brands to reach the masses.
Total Oil India Engages Millennial Males With First Branded Content Deal
December 1, 2017
Total Oil India is collaborating with The Viral Fever’s (TVF) subsidiary Screen Patti on a branded content series called Bonnet Pe Charcha, as part of the former’s ‘Younger…
Mobil Continues Backing Chinese Basketball
September 7, 2017
Petrochemical major ExxonMobil has renewed its deal with the Chinese Basketball Association (CBA) according to a Tencent report.
