Chinese Smartphone Brand realme Lands Bollywood Star Vicky Kaushal’s Endorsement

Ahead of the launch of the realme 15 series launch in late July, the brand  has secured the endorsement of Bollywood star Vicky Kaushal as its new smartphone ambassador

Under the deal, the Chinese mobile brand will begin partnering the 37-year-old star in its latest campaign ‘Live for real’ as part of the brand’s latest marketing efforts in India. 

Following the partnership, Kaushal stated, “I’ve always believed in keeping it authentic and being grounded. These are key values that have shaped every step of my journey. And hence realme’s ‘Make it real’ philosophy truly resonates with me. It’s not just about being real with others, but also being real with yourself, owning your story, and staying true to what drives you.”

“I’m proud to join a brand that understands the ambitions of India’s youth and empowers them to push boundaries. Together, we want to inspire a generation to live boldly, stay real, and make every moment count.”

Francis Wong, Chief Marketing Officer, realme India, added, “We are proud to welcome Vicky Kaushal as the smartphone ambassador for realme. His story and persona reflect everything we stand for — confidence, relatability and originality. As we gear up to launch the realme 15 Series on 24th July, this partnership marks an exciting step forward in building realme’s emotional and cultural connection with its audience.”

According to ASN data, realme (18.9%, US$28.3m+) is the 3^rd largest spender for its category in the Asian sponsorship market since Q422, with an average quarterly investment of almost US$2.4m during this period. However, spends have been muted since Q224, due to a string of withdrawals, namely Hunan TV’s Back to Field, Festember, Chinese celebrity endorsements from Yang Mi and Wu Lei.