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Myntra Clinches IPL Rajasthan Royals Partnership
One of India’s biggest fashion e-commerce platforms Myntra has clinched a landmark deal with IPL franchise Rajasthan Royals.
Under the deal, the platform has become Rajasthan Royal’s official fashion partner, and has built a customised ‘Pink Zone’ shopfront for the IPL franchise’s ‘Pink Promise’ match shirt and similarly coloured merchandise on its website and app. It is meant to be an opportunity to boost fan engagement.
Jayanti Ganguly, Vice President of Category Management at Myntra, said, “Cricket brings the entire country together, and by associating with Rajasthan Royals, we are excited to bring fashion for all the cricket lovers in India. With the RR Pink Zone and unique merchandise, we’re making ‘Royals-inspired’ fashion a statement—bold, exciting, and accessible to all.”
Dwijendra Parashar, Head – Marketing, Rajasthan Royals, added, “Cricket is more than just a sport—it’s a lifestyle, and with Myntra, we’re delighted to be making Royals-inspired fashion more accessible to our fan community. The RR Pink Zone offers exciting new styles and will significantly increase the reach of our merchandise – which is an important touch point with our fans.”
According to ASN data, Myntra currently has a US$200k endorsement deal with Bollywood star Triptii Dimri early this year and had previously withdrawn from deals with NBA India and Comic Con India over the past three years. The e-tailer has a mere 0.5% share for its category, which has invested almost US$20.5m in the Indian sponsorship market.
