Skechers Partners ISL Club Mohun Bagan Super Giant 

Popular footwear brand Skechers has secured a deal with Mohun Bagan Super Giant, one of India’s biggest football clubs. 

The landmark partnership will see Skechers become the official kit partner of the Indian Super League (ISL) club, providing the team with high performance match kits, training attire, and lifestyle apparel.

The mutually beneficial partnership will see Skechers— famed for its innovative and comfortable footwear— equip the Mohun Bagan Super Giant players with the latest technology to boost their on-pitch performances. Meanwhile, the club’s storied history and passionate fan base is the perfect opportunity for Skechers to nurture the beautiful game in India.  

Following the deal, Rahul Vira, CEO of Skechers South Asia Pvt. Ltd., stated, “We are incredibly proud to partner with a club as iconic as Mohun Bagan Super Giant. With more and more players globally experiencing our signature Comfort That Performs on the pitch, this association is an extension of our commitment to developing a strong sports culture in India while reinforcing Skechers as a leading performance brand to consumers everywhere.”

“Mohun Bagan’s legacy and its passionate fan base align perfectly with our brand values, and we are excited to be part of their journey as they continue to inspire and achieve further milestones on the field.”

Vinay Chopra, Director of Mohun Bagan Super Giant, added, “We are thrilled to partner with Skechers, a global leader in performance and lifestyle apparel, to fuel our pursuit of excellence on and off the pitch. This association is a testament to our shared values of innovation, quality, and a passion for performance.”

“With Skechers by our side, we’re confident that our team will be equipped with the best apparel to take on the toughest challenges in the Indian Super League and beyond. We look forward to a winning partnership that will inspire our fans and take Indian football to new heights.”

According to ASN data, Skechers (1.2%, ~US$3.8m) is just outside the top 10 spenders for its category in the Asian sponsorship market since Q122, with a quarterly average investment of US$329k during this period.  South Korea (25%), China (22.3%), Singapore (19.5%) and India (16.2%) are the four main markets the brand invests its sponsorship spends—with an assortment of deals from celebrity endorsements, music concerts and sporting events, namely in athletics and golf—   spanning between US$50k and US$525k. 

In recent times, Skechers has been busy in the Indian market clinching endorsement deals with cricketers Ishan Kishan and Yastika Bhatia, and football icon Sunil Chhetri. Besides these deals, it also has partnerships with IPL and WPL franchise Mumbai Indians and the All India Pickleball.