Esports Organisation Gen.G Renews Partnership With Man City Esports

South Korean headquartered esports organisation Gen. G. has extended its partnership with Man City Esports, the digital arm of Manchester City FC. 

The partnership—which first began in 2023— will continue on creating engaging content, hosting in-person events in South Korea, and banking on the strengths of both organisations to entertain global audiences through innovative fan experiences.

It is tipped to continue being fruitful as Gen.G is famed for its world-class esports teams and player development programmes while Manchester City FC has a global reach and passionate fanbase.     

According to ASN data, esports across the Asian sponsorship market has seen investment of US$72.3m+ since Q421, with a quarterly average investment of US$6m+ during this period. 

However, investment for Q324 is tipped to hit US$4.6m+— a distinct rise from the almost US$1.9m in the previous quarter—yet about 23% below the average quarterly investment of US$6m+.  While China continues to dominate as the largest sponsorship market for esports with a 71.1% share,  South Korea, Malaysia and Taiwan follow behind with 9.6%, 7.3% and 5% respectively.