Marriott Bonvoy Backs Rolex Shanghai Masters 

Marriott Bonvoy, the travel rewards programme of Marriott International, has struck a three-year deal with the Rolex Shanghai Masters. 

The deal sees Marriott Bonvoy as the exclusive hospitality sponsor of the Rolex Shanghai Masters until the 2026 season. Through its Moments platform, Marriott Bonvoy members can enjoy exclusive masterclasses with top tennis stars, VIP skybox access, luxurious accommodations, and curated dining experiences.

To kickstart the partnership, sixty young tennis enthusiasts— selected from Marriott Bonvoy member families— will have the unique chance to accompany top tennis players onto the court, for the upcoming season through the Rolex Shanghai Masters Players Escort initiative.   

Following the partnership, Betty Tian, Vice President, Marketing, Communications, Premium & Select Brands, Greater China,said,“We are delighted to expand our sponsorship with Rolex Shanghai Masters to offer exclusive benefits for Marriott Bonvoy members that truly fulfil their passions for travel and sports.”

“Marriott Bonvoy’s commitment to curating and fulfilling exceptional aspirations is further elevated through this sponsorship, and we’re excited to bring even more tennis-infused travel experiences in the upcoming months.”

According to ASN data, Marriott, the parent company of Marriott Bonvoy, (2.6%, ~US$2.4m+) is the 8^th highest spender for its category across the Asian sponsorship market since Q421, with a quarterly average investment of US$202k during this period. However, spends have plummeted between US$26k and US$148k since Q323, due to a string of withdrawals including a high profile celebrity endorsement with Shu Qi (US$1m) and backing Mumbai Indians (US$349k).  As for markets, India (45.9%), China (39.8%) and Hong Kong (10.1%) lead the way for the hospitality giant’s investment.