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Clinique Lands First Indian Celeb Endorsement With Radhika Apte
According to Clinique, Radhika Apte resonates the brand’s philosophy of empowering, inspiring and delivering happiness to women by celebrating natural beauty through great skin.
Through the endorsement, Clinique India aims to increase brand awareness, deepen consumer engagement and drive education on the importance of good skincare habits through a series of campaigns featuring Radhika Apte this year.
Audiences will see Radhika appear in her first campaign for a new moisturiser, Clinique iD later this month followed by its cult hydrator, Moisture Surge in May. Radhika’s campaigns will play across digital media, social media and in-store in India and around the world.
According to the ASN Index, Clinique quarterly sponsorship spends—largely skewed towards celebrity endorsements and lifestyle themed sporting events such as Singapore’s leg of The Color Run— in the Asian sponsorship landscape have been fairly consistent from US$75k to US$100k since Q216, however, its activities in the last two quarters have been non-existent and its landmark deal in India breaks this trend.
