Asian Bookmaker LETOU Partners Inter Milan

The season-long partnership – reportedly in the US$1m range– kicks off with the Serie A this weekend. LETOU is set to be the club’s Official Regional Online Gaming Partner, and will have the right to use Inter Milan’s logos and marks in its Asian promotions. It will also receive a portfolio of digital assets as well as perimeter boards at the San Siro.

Following the announcement, Paul Fox, CEO at LETOU, said, “The club’s great history, their fantastic international fanbase and the fact that Inter is back in the most important European competition, the UEFA Champions League, makes them ideally placed to support our continued growth in the Asian marketplace.”

LETOU, which was founded in 2004, also has a landmark four-year deal with Welsh football club Swansea City which began last June, and is the second highest sponsor (9.2%, ~US$15.4m+) for its category in the Asian sponsorship market since Q117.

Giorgio Brambilla, Inter Sales & Partnership Management Director said: “LETOU has become an established brand in the football landscape and we are pleased to welcome such a prestigious and well-known partner to our portfolio. Through this partnership, they will be able to target millions of Inter fans throughout Asia.”

In recent years, Inter has been rapidly growing its commercial footprint and fanbases across Asia and in China, largely fueled by its Chinese owner Suning. Since March 2018, the Italian football club has secured deals with Chinese conglomerate Fullshare, Chinese tile manufacturer Monalisa and a renewal with Chinese automobile maker SWM X7.