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Troubled AC Milan Bets On Asian Bookie Partnership
The Philippine-licensed online betting platform has become the Serie A outfit’s first ever official regional partner in Asia, and will work with the club to launch customised marketing campaigns in the region. In return, Vwin will have the right to use AC Milan’s branding and image to promote its services.
The precise length and financial terms of the agreement have not been made public, however, Vwin has been widening its reach with the Serie A, and has a similar deal with reigning champions Juventus.
Lorenzo Giorgetti, AC Milan’s chief operating officer, said, “We’re proud to welcome Vwin, leader in the online betting industry in the Asian territory, to AC Milan’s family of partners. Vwin is our first regional partner in Asia. This agreement represents to our club a first and important step in the development of our commercial strategy in this key market.
“We are excited to collaborate with AC Milan,” added Mr Eric, Vwin’s chief operating officer. “I am convinced this will be a successful partnership for both sides. We can’t wait to share the future that awaits us.”
The deal comes during a troubled period in which the Chinese-owned football club is having serious question marks over its ownership as well as on-field struggles.
