Ticketing App Fever Backs LIV Golf Tour In Global Deal 

Event ticketing app Fever has secured a multi-year deal to become the official global partner of the Saudi-backed LIV Golf Tour. 

The new deal is poised to see Fever replace Quint Events as the central platform for ticketing across all 14 international events starting from next year, with LIV Golf already confirming tournaments in Riyadh (Saudi Arabia), Adelaide (Australia), Singapore, South Africa, Mexico City, Andalucía (Spain), and the UK, as well as Virginia and Indianapolis (US) for the 2026 season. Following the partnership, tickets for events in 2026 are being sold directly via LIVGolf.com.

Apart from this global partnership, Fever will also become an official partner of the Fireballs GC team, which is captained by Spanish player Sergio Garcia. Under that deal, the Fever logo will be featured on the sleeve of the Fireball’s playing kits.

Chris Heck, LIV Golf’s president of business operations, stated,  “At LIV Golf, our goal is to push boundaries and deliver the game in fresh and dynamic ways for fans around the world. Partnering with Fever gives us a powerful platform to connect with audiences around the world and makes our events even more accessible and entertaining.”

According to ASN data, golf (4.8%, ~US$565.8m) is the 6^th most backed sport in the Asian sponsorship market since Q422, with an average quarterly investment of US$51.3m+ during this period. The forecast for Q325 is tipped to hit almost US$50.9m, close to the average quarterly investment after a muted first half of 2025 which only saw a spend of almost US$11.8m.