Thai Sports Drink SPONSOR Backs Volleyball Nations League (VNL) Thailand

Volleyball World has secured a deal with SPONSOR, Thailand’s leading sports drink, as the Title Partner of the highly anticipated Volleyball Nations League (VNL) Thailand. 

SPONSOR, the biggest player in Thailand’s sports drink market, hope to leverage on the huge popularity of volleyball to boost its brand.

Now officially called the SPONSOR VNL Thailand, Bangkok is set to welcome some of the world’s best athletes between June 27 and July 2 for the third week of women’s VNL action. 

SPONSOR is poised to amplify its association with one of Thailand’s most popular sports and tap into the success of the Thai women’s national team who have captured the hearts of the nation. With a strong emphasis on fan engagement and experiential marketing, the partnership promises an unforgettable experience for volleyball fans in the country.

Volleyball World CEO Finn Taylor said, “We are happy to welcome SPONSOR as the Title Partner of VNL Thailand. Their support not only contributes to the growth of volleyball in Thailand, a key market for volleyball, but will also enhance the overall fan experience. With their shared passion for the sport, we look forward to delivering a memorable tournament and showcasing the very best of international volleyball.”   

Ms. Prapaipak Weigl, Global Marketing Director (F&B) of TCP Group, added,  “SPONSOR, Thailand’s number one sports drink, is striving to cater to the health-conscious new generation with a healthy lifestyle. Therefore, we support various sports events to give Thais the opportunity to participate, especially in international-level competitions. This includes supporting Thai athletes and encouraging the Thai people to exercise and engage in sports activities for their health and physical fitness.”

“We are happy to be in partnership with Volleyball World and invite people to cheer for Thai athletes in the VNL, a highly anticipated international volleyball tournament, either by coming to the competition or watching live at home. Additionally, we invite everyone to join our activities at Indoor Stadium Huamark. Fans can show their support on SPONSOR’S facebook official page.”

According to ASN data, SPONSOR is a challenger brand for its category (1.2%, ~US$1.95m) since Q320, and after a rather challenging 2022 with a string of withdrawals, the leading Thai sports drink has landed a coveted title sponsorship with the Thai leg of the Volleyball Nations League tournament.