Thai Electric Fan Brand Hatari Backs Landmark FIVB Volleyball Women’s World Championship Thailand 2025

Leading Thai electric fan brand Hatari Electric has struck a landmark official event sponsorship deal to back the much anticipated FIVB Volleyball Women’s World Championship Thailand 2025.  

The deal was brokered by Paul Poole (South East Asia) Co., Ltd., Volleyball World’s official sponsorship and partnership marketer in Thailand. 

Under the deal, Hatari Electric’s branding will feature prominently across all World Championship venues, ensuring far-reaching exposure and engagement with one of the most prestigious volleyball tournaments globally.

Apart from branding, Hatari will also engage volleyball fans through interactive activations, including a dedicated showroom and exclusive in-game experiences, adding buzz to the sporting action while showcasing the brand’s commitment to innovation and quality.

With volleyball growing in popularity across Thailand, it presents Hatari the perfect opportunity to engage the masses, particularly affluent, digitally-savvy youthful fans, and cement its status as the number one electric fan brand in the country.   

Following the deal Volleyball World Head of Sponsorship Oliver Clarke, enthused, “We are delighted to have Hatari on board for this historic moment, as Thailand hosts the World Championship for the first time. It presents an incredible opportunity for brands like Hatari to engage with the sport’s passionate and fast-growing fan base.” 

“Hatari’s commitment to innovation and quality aligns perfectly with the energy and enthusiasm of volleyball fans, and we can’t wait to activate with them later this year.”

Ms Chanya Panichtrakul, Sales and Marketing Assistant Managing Director of Hatari Electric, echoed,  “As Thailand’s No. 1 electric fan brand, we take pride in supporting Thai athletes and demonstrating that Thai quality and performance meet and even exceed global standards. This partnership is a testament to our commitment to driving Thai excellence on the world stage.”

The FIVB Volleyball Women’s World Championship 2025 will take place in Thailand for the first time later this year. Matches will be held across Bangkok, Chiang Mai, Phuket and Nakhon Ratchasima, from 22 August to 7 September. Bangkok is poised to host the highly anticipated elimination rounds, ensuring electrifying matches in front of hordes of excited local fans.

According to ASN data, the Volleyball/Women category has seen investment of US$8.1m+ since Q322 in Thailand’s sports sponsorship market. In terms of market, Thailand has 51.4% share of the Volleyball/Women sponsorships, making it the largest market, ahead of China’s 39.2% share. Most regular deals tend to range in the US$40k and US$50k, while main and title sponsorship deals are between US$100k and US$596k over the last two years.