TGI Sport Collaborates With Volleyball World To Boost Sponsorship Reach

Sport media technology firm TGI Sport has teamed up with Volleyball World in its latest partnership, with an eye to transform the global digital consumption of volleyball. 

This partnership has introduced cutting-edge digital overlay technology to live broadcasts, boosting fan engagement and launching further sponsorship opportunities.

With the integration of TGI Sport’s advanced digital overlay platform directly into Volleyball World’s live streams, it allows broadcasters to insert relevant graphics, targeted messaging and personalised content to create a create a more immersive experience for fans across the world. 

Following the partnership, Oliver Clarke, Head of Sponsorship at Volleyball World, said, “This partnership with TGI Sport represents an important and exciting step forward for volleyball’s digital offering and most importantly, for the fans. We are always looking for ways to improve the viewing experience of our sport, and this technology will allow us to create more engaging and relevant content for viewers while advancing the commercial offering of volleyball worldwide. We’re excited to see it in action!”

Bo Stenberg, Chief Revenue Officer at TGI Sport, added, “We are proud to collaborate with Volleyball World and honoured that they have chosen TGI Sport as a trusted partner. This partnership highlights TGI Sport’s industry-leading program-only technology, enabling Volleyball World and advertisers to unlock new, seamlessly integrated ad inventory that enhances both engagement and commercial opportunities.”

According to ASN data, volleyball has seen investment of almost US$72.7m across the Asian sponsorship market since Q222, with an average quarterly investment of US$6.8m+ during this period. While spending has dipped between Q224 and Q424 from US$2.4m and US$4.2m, it is forecasted to reach almost US$9.8m for Q125. Historically, investment for the sport tends to be stronger during the first quarter of the year.