Thailand

Asian events prone to terrorism: Race of Champions called off

December 4, 2013

The 26th edition of the Race of Champions, which would have been held on December 14 and 15 at the Rajamangala Stadium, has been called off due to…

King’s Cup Golf Tournament Scores More Sponsors

December 2, 2013

The King’s Cup, one of the key golf tournaments in Southeast Asia has received a significant sponsorship boost, after securing new deals with Sports Authority of Thailand (SAT)…

Hello Kitty Goes Bubbly

November 13, 2013

The iconic kitty designed by Japanese company Sanrio becomes the first Asian animated character to get its very own champagne.

Singha Is Rugby World Cup’s Official Beer

October 28, 2013

Thai household name, Singha Beer replaces Heineken as the official beer of the 2013 Rugby League World Cup (RLWC), which will culminate in a final on November 30…

Feature: Mobile Movies Out To Conquer Rural Asia

October 16, 2013

Singapore-based social enterprise, Newton Circus, is set to transform rural communities in Asia with their latest venture, Mobile Movies.

Grand Sport Extends NOC Thailand’s Sponsorship

August 6, 2013

Grand Sport, a major sport equipment and apparel manufacturer in Thailand, has signed a new four-year partnership deal with the National Olympic Committee (NOC) of Thailand.

Manchester United partners PepsiCo

August 1, 2013

Barclays Premier League champions Manchester United has recently added US based food and beverage firm PepsiCo Inc to their fast expanding roster of global sponsors in Southeast Asia.

Red Bull and Singha to sponsor 2013 ROC

July 19, 2013

Red Bull and Thai beer brand Singha will become the title sponsors for 2013’s Race Of Champions in Bangkok, Thailand. This is the second time that the annual…

Manchester City FC Partners GS Battery

July 11, 2013

Ahead of their Asian tour, The Citizens have signed a deal with Japanese based car battery brand, GS Battery. The deal will see the manufacturer of automobile and…

Lionel Messi Becomes WeChat’s Global Ambassador

July 11, 2013

China’s popular messaging app WeChat is raising its international profile by launching a global ad campaign featuring football superstar Lionel Messi.