Tennis

What Do Two Recent Global Fashion Endorsement Deals Mean For Asia?

December 19, 2014

Earlier this week, German sportswear brand Puma scored a coup by bagging pop star Rihanna on a multiyear deal as its global brand ambassador and creative director, while…

Qatar Airways Partners Coca-Cola’s IPTL

November 27, 2014

Qatar Airways is set to collaborate with Coca-Cola International Premier Tennis League (IPTL) as the presenting sponsor for the debut edition of the event.

Singapore bank DBS seeks "originality" in its Sponsorship platforms

November 24, 2014

At a recent event, ASN caught up with two key executives from DBS Bank to ask them about their perspectives on Sponsorship in the region.

ASN INSIGHT: Coca-Cola Fights back against Pepsi surge with IPTL Title Sponsorship

November 6, 2014

Global beverage giant Coca-Cola is set to be the Title Sponsor of the inaugural International Premier Tennis League (IPTL) and begin to fight back against Pepsi's recent sponsorship…

FEATURE: SMEs moving into Sport in Singapore in numbers

October 17, 2014

Earlier this week, Singaporean furniture brand Lorenzo (LRZI.SI) made a surprise announcement that it was venturing into Sponsorship. This news came as a surprise because the local company, in…

ASN INSIGHT: Singapore Airlines changes strategy towards bigger "glocal" sponsorships

October 3, 2014

Singapore Airlines (SIAL.SI) has announced a partnership with the Women’s Tennis Association (WTA) to be an official sponsor of the inaugural BNP Paribas WTA Finals in Singapore.

Jaguar Partners Nishikori

September 18, 2014

US Open finalist Kei Nishikori has become the brand ambassador for prestigious car manufacturer Jaguar in Japan.

Uniqlo Partners ITF across its Disability assets

June 20, 2014

Japanese fast fashion brand Uniqlo has sealed a three-year partnership agreement with the International Tennis Federation (ITF) pertaining to the governing body’s wheelchair tennis properties.

IPTL Opener Moves To Manila

May 12, 2014

International Premier Tennis League’s (IPTL) organisers have moved the debut competition’s opening leg from Bangkok to Manila due to the political tension in Thailand.

WTA Championships Bags Presenting Partner

April 4, 2014

Women's Tennis Association's (WTA) Championships has announced a five-year presenting sponsorship deal with Singapore luxury property developer SC Global Developments.