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Facebook Retreats From Big Ticket Sports Rights Bidding
February 1, 2020
Facebook is cutting back on original programming and the purchase of live sports rights for its…
Debunking Myths About Gen Z Sports Fans
January 9, 2020
Sports brands and marketers face both challenges and opportunities with Gen Z sports fans, according to…
Study: App Annie’s Key Insights On Indonesian Gen Z Mobile Users
December 20, 2019
By the end of 2020, Gen Z is set to be almost a third of the…
Netflix To Create Animated Series Based On "Line Friends"
December 13, 2019
Netflix is poised to work on an original slapstick comedy animation series featuring the Brown &…
Tencent Invests In Chinese Anime Platform Kuaikan
August 29, 2019
Tencent has invested US$125m in online anime platform Kuaikan, as part of the Internet giant’s long-term efforts to monetise popular Gen Z platforms.
Instagram Turns Influencers’ Organic Branded Content Posts Into Ads: Impact?
June 6, 2019
Instagram has launched a feature that allows brands to turn influencer posts into ads so that they can reach a larger audience.
Liverpool FC Guns For Youthful Audiences With TikTok Collab
May 27, 2019
Ahead of their UEFA Champions League final this weekend, Liverpool FC have become the first English Premier League club to launch an official account on Chinese social media…
Report: Sponsored Posts By Instagram Influencers Grew By 189% In Asia
May 4, 2019
By 2020, the Instagram influencer industry is projected to be worth between US$5b to US$10b globally.
TikTok Spotlight Uncovers Asian Indie Musical Acts
April 10, 2019
Short video app TikTok recently launched an in-app talent search program to discover indie musicians in South Korea and Japan, following success with a similar campaign on Douyin…
Tencent Sees Profits Dwindle Despite Impressive Digital Ad Growth
March 27, 2019
Tencent Holdings released its Q418 and full-year 2018 financial results last week and attempted to calm investors after its biggest quarterly profit drop in 13 years.
