Technology

It’s English Football Giants For Indian Tech Rivals

September 4, 2015

Chelsea FC, the defending EPL champion, has just signed up Bengaluru-based IT company Wipro as its digital partner... but there are strong echoes of another recent deal from…

The Undisputed EPL Sponsorship Kings Bag a Digital Giant in Korea

August 12, 2015

Manchester United has cemented itself as the undisputed Sponsorship power broker in Asia thanks to a fresh deal with a Korean online games developer and publisher.

Domestic Corporations Continue Backing Tokyo 2020

July 30, 2015

The local organising committee for the Tokyo 2020 Olympic Games is well ahead of schedule to reach its Sponsorship revenue target of USD1.3b, especially after securing local Energy…

CASE STUDY: Singtel, the SEA Games & Sponsorship in General

July 13, 2015

Singtel (STEL.SI) is the leading multimedia company in Singapore and a significant investor in sponsorship in Singapore (78% market share in the last 3 years).

Arjun Kapoor Cycles Off With Hero

July 1, 2015

Bollywood actor Arjun Kapoor has secured an endorsement deal with Hero Cycles.

ASN ANALYSIS: Activation Scorecard for SEA Games Sponsors (Part 1)

June 18, 2015

With a sponsorship haul of USD60m, the 28th SEA Games which concluded this week was not short on sponsors... but how did those brands fare when it comes to…

CyberLink Sponsors Myanmar International Music Festival

June 9, 2015

Taiwanese software company CyberLink has secured a sponsorship deal with the second edition of the annual Myanmar International Music Festival, which will run till June 14 in Rangoon.

SOLD! How Sponsorship will integrate with Retail Tech to engage & drive sales

May 1, 2015

In a recent article in Marketing Magazine, CEO and Founder of online retailer Clozette - Roger Yuen - talked about five key technology trends that are already changing…

ASN INSIGHT: La Liga Courts More Chinese Sponsors

April 28, 2015

Spain’s elite club football league La Liga, which boasts perennial European powerhouses FC Barcelona and Real Madrid, has agreed a regional sponsorship deal with China’s Snow Beer.

LeTV Banking On A-List Directors For New Smartphone

April 14, 2015

Chinese entertainment company LeTV has announced content and technological partnerships with A-List Chinese cinema directors Zhang Yimou, Tsui Hark and prolific TV producer-director Zheng Xiaolong on the group’s…