Samsung Electronics

Malaysia Hypes Patriotic Fervour Can Plug SEA Games Sponsorship Shortfall

February 13, 2017

Ahead of the upcoming SEA Games in KL, the Olympic Council of Malaysia (OCM) hopes more private companies will step in as sponsors to cover its shortfall.

Samsung Goes 360° With NY Times

November 2, 2016

Global consumer electronics giant Samsung has recently partnered the New York Times for the launch of The Daily 360, a digital journalism initiative allowing the audience to be…

More A-List Brands Get On The ICC China Bandwagon As Sponsorship Revenue Doubles

July 15, 2016

The second edition of RSE Ventures-owned pre-season football tournament International Champions Cup (ICC) in China - featuring Manchester United, Manchester City and Borussia Dortmund - has attracted more…

Chinese Smartphone Maker Vivo Continues Blockbuster Sports Investment

July 4, 2016

Big spending Chinese smartphone maker Vivo has made another significant investment in the Asian sponsorship landscape, by securing an exclusive deal with NBA China.

Money Wins In India As Death Knell Sounds For ILeague

May 23, 2016

With India’s domestic football on the crossroads, the All India Football Federation (AIFF) and its chief commercial partner IMG-Reliance has finally revealed plans of ditching the Indian League…

REPORT: Asian Football Fans Wave A Red Card At Fast Food And Beer Sponsors

May 18, 2016

Football fans in Asia perceive fast food and alcohol brands as a blemish for the beautiful game, even though these companies spend millions to back the sport through sponsorship…

Challenger Korean Tyre Brand Lured By Europe Again, Leaving Asian Back-door Open to Competitors

May 12, 2016

Ahead of the Champions League final, Korean tyremaker Hankook has secured a sponsorship deal with European football giant Real Madrid, joining a coterie of Asian sponsors at the…

Telco Solidifies Its Content Game In The Philippines

April 4, 2016

CloudFone, a leading homegrown smartphone and tablet brand in the Philippines, has secured a multi-year marketing partnership with the National Basketball Association (NBA).

Asian Mobile Giants Tussle For Messi

March 16, 2016

FC Barcelona’s Argentine superstar Lionel Messi has reportedly been offered between USD5.55m to USD6.66m per year to make the move from South Korea’s Samsung to China’s Huawei as…

2016 Trends In India's Sportainment Landscape Part 1

January 11, 2016

In recent years, the sport and entertainment industry in India has been on the rise as non-cricketing sports such as football, kabaddi, tennis, badminton and wrestling have fast-growing…