Rubber (Tyres)

INTERVIEW: Adrian New, Managing Director Asia, Chelsea FC

March 18, 2014

With an estimated 820 million Asian fans, the English Premier League (EPL) is certainly one of the most followed sporting competitions in the continent.

Liverpool Football Club Partners Xolo

January 6, 2014

Indian smart mobile device brand Xolo has secured a three-year marketing partnership with English Premier League giants Liverpool Football Club(LFC) for the Indian Subcontinent and plans to spend…

Virat Kholi Bags Lucrative Adidas Deal

September 30, 2013

Team India’s vice-captain, Virat Kohli, 24, is set to rival the likes of Sachin Tendulkar and MS Dhoni as the world’s richest cricketer.

Manchester United Wraps Up Another Tyre Deal

August 29, 2013

Federal Corporation, a leading Taiwanese tyre manufacturer, has become the latest company to seal a three-year partnership deal with the English Premier League football giant.

Apollo Tyres Ties Up With Manchester United

August 22, 2013

India’s second largest tyre maker, Apollo Tyres, have scored a three-year deal as official tyre partner with Barclays Premier League giant Manchester United in UK and India. The…

Bridgestone continues World Golf Championships Title Sponsorship

August 8, 2013

The Japanese tyre manufacturer extends its commitment to the World Golf Championships by agreeing to a 4-year deal, which continues its title sponsorship of the invitational tournament at…

Pirelli Becomes Title Sponsor of China's Super League

March 26, 2009

Italian tyre manufacturer Pirelli has signed an agreement with the Chinese Football Association to become the title sponsor of the Chinese Super League. Reportedly worth five million euros,…