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Rubber (Tyres)
Kohli Becomes The Most Marketable Asian Athlete On Instagram
July 25, 2018
Virat Kohli is the only Asian athlete to rank highly on the Instagram Rich List, according to Hopper HQ.com, the popular social media platform’s scheduling tool.
Harmanpreet Kaur Is First Female Athlete To Score CEAT Deal
January 24, 2018
Indian women’s cricket star Harmanpreet Kaur has become the nation’s first female athlete to score a two-year bat endorsement deal from tyre brand Ceat.
Shinhan Bank Surprises With Record-Breaking Korean Baseball Deal
January 16, 2018
South Korea’s elite baseball league, KBO League, has pocketed a record-breaking title sponsorship deal with Shinhan Bank.
Foxes Join The EPL Shirt Sleeve Sponsorship Brigade
July 20, 2017
Leicester City is the latest EPL club to announce a shirt sleeve sponsor, milking the league’s new commercial branding rules.
Big Brands Court Indian Badminton’s New Golden Boy
June 27, 2017
Everyone loves a winner...And that's the case in Indian badminton too as it unveiled a new golden boy in Kidambi Srikanth, who became the first Indian to win…
Show Kohli The Money! Cricket Star Bags Another Multi-Million Dollar Deal
June 15, 2017
Become the Indian cricket captain and you're guaranteed multimillion dollar deals it would seem, multiples more than any other national cricket captain.
Indonesian Youth Football Gets A Hand From PSG
December 5, 2016
French football kingpin Paris Saint-Germain (PSG) is expanding its footprint in Indonesia, one of Asia’s largest football markets, with its latest project.
Chinese Basketball Clubs Unveil New Partnerships Despite Woes
October 18, 2016
Despite stumbling blocks for owners to reform the Chinese Basketball Association (CBA) league into a private and profitable franchise such as the NBA, two clubs have managed to…
Challenger Korean Tyre Brand Splashes On Two European Football Partnerships: Category Continues To Neglect Asian Market
July 21, 2016
Kumho Tyre has sealed a two-year partnership with London-based EPL club Tottenham Hotspur, which has South Korean football star Son Heung-min in its books.
Challenger Korean Tyre Brand Splashes On Two European Club Football Partnerships; Category Continues To Neglect Asian Market
July 21, 2016
Kumho Tyre has sealed a two-year partnership with London-based EPL club Tottenham Hotspur, which has South Korean football star Son Heung-min on its books.
