Rubber (Tyres)

Indian-based Tyre Brand Books Big Return To Sports With IPL Deal

November 24, 2021

Tyre brand TVS Eurogrip has secured a principal sponsorship deal with reigning Indian Premier League (IPL)…

South Korea’s Kumho Tyre Renews Spurs Deal

July 30, 2021

South Korean brand Kumho Tyre has negotiated a long-term extension to its sponsorship deal with EPL…

Challenger Payment & Tire Brands Build On IPL Involvement

March 18, 2021

Ahead of the Indian Premier League 2021, homegrown digital wallet platform PhonePe is adopting the 'basket…

Leading Asian Tyre Maker Challenges Establishment With Global Sports Sponsorship Expansion

October 30, 2020

Indian off-road tyre specialist Balkrishna Industries Limited (BKT) is widening its international sports sponsorship portfolio. The…

China’s Linglong Tyre Renews Juventus FC Deal Continuing Sports Skew

November 22, 2019

Serie A giant Juventus has announced a three-year extension of their partnership with Linglong Tire. The…

Serie A’s Napoli Gets Busy With Asian Sponsors

October 2, 2018

Serie A club Napoli has been courting sponsors in Asia, scoring partnerships with Asian betting company Nextbet and South Korean tyre maker Hankook.

French Football League Pulls in Fast Growing Tyremaker From South Asia

September 14, 2018

Mumbai-based off-the-road tyre company Balkrishna Industries Limited (BKT) has secured a deal with the French Football League (LFP) to become the new title sponsor of the Coupe de…

Kohli Becomes The Most Marketable Asian Athlete On Instagram

July 25, 2018

Virat Kohli is the only Asian athlete to rank highly on the Instagram Rich List, according to Hopper HQ.com, the popular social media platform’s scheduling tool.

Harmanpreet Kaur Is First Female Athlete To Score CEAT Deal

January 24, 2018

Indian women’s cricket star Harmanpreet Kaur has become the nation’s first female athlete to score a two-year bat endorsement deal from tyre brand Ceat.