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Rubber (Tyres)
Chinese Tyre Maker ZC Rubber Secures Global Partnership With Arsenal FC
December 4, 2023
Chinese tyre manufacturer ZC Rubber have sealed a global partnership deal with Premier League leaders Arsenal…
Indian Tyre Behemoth BKT Continues Backing KFC Big Bash League
October 13, 2023
Indian multinational tyre behemoth BKT Tyres will continue backing Australia’s KFC Big Bash League. Following the…
Hankook Renews MLB Deal
April 20, 2023
South Korean tyre giant Hankook has renewed its deal with Major League Baseball (MLB). It will…
Indian-based Tyre Brand Books Big Return To Sports With IPL Deal
November 24, 2021
Tyre brand TVS Eurogrip has secured a principal sponsorship deal with reigning Indian Premier League (IPL)…
South Korea’s Kumho Tyre Renews Spurs Deal
July 30, 2021
South Korean brand Kumho Tyre has negotiated a long-term extension to its sponsorship deal with EPL…
Challenger Payment & Tire Brands Build On IPL Involvement
March 18, 2021
Ahead of the Indian Premier League 2021, homegrown digital wallet platform PhonePe is adopting the 'basket…
Leading Asian Tyre Maker Challenges Establishment With Global Sports Sponsorship Expansion
October 30, 2020
Indian off-road tyre specialist Balkrishna Industries Limited (BKT) is widening its international sports sponsorship portfolio. The…
China’s Linglong Tyre Renews Juventus FC Deal Continuing Sports Skew
November 22, 2019
Serie A giant Juventus has announced a three-year extension of their partnership with Linglong Tire. The…
Serie A’s Napoli Gets Busy With Asian Sponsors
October 2, 2018
Serie A club Napoli has been courting sponsors in Asia, scoring partnerships with Asian betting company Nextbet and South Korean tyre maker Hankook.
French Football League Pulls in Fast Growing Tyremaker From South Asia
September 14, 2018
Mumbai-based off-the-road tyre company Balkrishna Industries Limited (BKT) has secured a deal with the French Football League (LFP) to become the new title sponsor of the Coupe de…
