May 25, 2015
Following the national ODI team’s exploits in the Cricket World Cup earlier this year, Bangladesh Cricket Board has unveiled local mobile phone operator Robi Axiata as its sponsor…
May 14, 2015
Alibaba’s Jack Ma and Wanda Group’s Wang Jianlin are among the new investors in sports rights and content venture LeTV Sports.
April 28, 2015
Spain’s elite club football league La Liga, which boasts perennial European powerhouses FC Barcelona and Real Madrid, has agreed a regional sponsorship deal with China’s Snow Beer.
February 26, 2015
Domestic urban real estate developer Vishvaraj Infrastructure Limited (VIL) has decided to back aspiring Indian female shuttlers Arundhati Pantawane and Rasika Raje.
October 13, 2014
Hero Indian Super League (ISL) team Chennaiyin FC has announced homegrown real estate developers Ozone Group as their primary sponsor for the inaugural season of the league.
May 30, 2014
Archie Hamilton, the head honcho of Split Works and Splatter, is the opinionated, lovable, double-denim (when we met him) scruff who wears many hats in China’s live music scene.…
April 10, 2014
Malaysian developers Sunway Group (SWAY.KL) has announced a five-year collaboration with Viacom International Media Networks Asia (VIAB.OQ) to build a US$31.1 million Nickelodeon-themed attraction - the first in…
April 4, 2014
Women's Tennis Association's (WTA) Championships has announced a five-year presenting sponsorship deal with Singapore luxury property developer SC Global Developments.
January 9, 2014
Real estate developer Dalian Wanda, which is headed by China’s wealthiest person, Wang Jianlin, plans to spend US$5 billion to build a theme park to rival Shanghai Disney…
August 28, 2013
In this exclusive, ASN investigates two of the latest trends taking place in India’s lively branded content industry.