Real Estate

Deepika Padukone Reigns In India’s Celebrity Endorsement Landscape

March 24, 2017

Bollywood star Deepika Padukone has become the face of Chinese mobile brand Oppo.

Malaysian Basketball Boosted By Private Sponsorship Deals

March 21, 2017

Ahead of the 2017 KL SEA Games, Malaysian basketball has scored a brace of lucrative private sponsorship deals to bolster its preparations.

Rakuten Signs FC Barcelona Sponsorship To Correct Business Reverses In Europe

November 15, 2016

One of Europe's most coveted football shirt sponsorship deals turned into a dramatic turf war in the last quarter, with e-commerce rivals Alibaba, Amazon and Rakuten all fighting…

Malaysian Hockey Looks To Rebuild Glory Days With Sponsorship Boost

October 17, 2016

The Malaysian Hockey Confederation (MHC) has received cash sponsorship to the tune of ~US$214k for the Asian Hockey Champions Trophy tournament, which it will host for the first…

Chennai Fixes The IPL Void With A State League, Attracts Several Big Partnerships

August 22, 2016

With powerhouse Chennai Super Kings serving a two-year suspension from the IPL, a new T20 cricket tournament - the Tamil Nadu Premier League (TNPL) - has filled the…

WSBC U-15 World Cup Registered More Media Value Than Any Other Youth Sports Event In Asia: Sponsors Follow

July 28, 2016

With Baseball cementing its status as the most popular sport in Japan, some of the nation’s biggest corporate players - in gaming, sports nutrition, real estate, restaurant operations…

Major Chinese Corporations Poised To Take Over Fallen Serie A Giant

July 1, 2016

Former Italian Prime Minister Silvio Berlusconi, owner of Serie A club AC Milan, has agreed to sell his majority stake of the football club to a Chinese consortium,…

Major Chinese Corporations Poised To Takeover Fallen Serie A Giant

July 1, 2016

Former Italian Prime Minister Silvio Berlusconi, owner of Serie A club AC Milan, has agreed to sell his majority stake of the football club to a Chinese consortium,…

Sports Giant Adidas Piggybacks On Wanda As It Battles Nike In China

June 29, 2016

German sports brand Adidas is poised to collaborate with Chinese conglomerate Wanda, which includes an exclusive sponsorship deal for the two Ironman triathlon events in China, as it…

Indian Property Developer Sticks By Sharapova Endorsement... But Does It Really Matter…?

June 16, 2016

Gurgaon-based real estate group Count Homestead India, which has named one of its upcoming developments 'Ballet by Sharapova', will stick by the Russian tennis star, despite her two-year…