Puma

Puma Tackles Southeast Asia With Virtual Influencer

March 19, 2020

Tackling the Southeast Asian market can be a challenge with language disparities, Puma has decided to…

Bollywood A-Lister Kareena Kapoor Khan Endorses Puma

March 11, 2020

Puma has teamed up with Bollywood star Kareena Kapoor Khan as its latest celebrity endorser in…

Puma’s Collab With Kohli Pays Off In India

March 4, 2020

In November 2017, Puma launched its collaboration with One8 - the lifestyle brand owned by Indian…

Puma Turns Heads With Latest Branded Content Campaign

October 26, 2019

Puma India has notched another viral hit with Propah Lady, its latest branded campaign to tackle gender stereotypes.

Puma Seals Its Asian Basketball Deal; Follows Global Strategy

August 13, 2019

Puma has scored its first basketball sponsorship deal in Asia, after signing Chinese basketballer Zhao Jiwei on an endorsement deal reportedly worth US$500k.

ICC World Cup Spawns Musical Ambush in India. And Virat Kohli dons a Puma sock puppet... Wait, what?

June 7, 2019

Fuelled by the ICC World Cup fever, a cross-section of brands in India have jumped on the bandwagon - with their bands - and created musical themed campaigns,…

Puma Banks On Rising Bollywood Starlet Sara Ali Khan

May 4, 2019

German sport and athleisure apparel giant Puma is hedging its bets on emerging Bollywood starlet Sara Ali Khan for the booming Indian market.

Puma Blends Celebrity Into Digital Content In China

March 17, 2019

Puma and creative agency VMYL&R recently worked with the brand’s celebrity endorser Yang Yang on a sleek campaign to launch its 2019 classic wear in China.

Puma Finally Lands K-League Kit Sponsorship

November 27, 2018

K-League club Suwon Samsung Bluewings have signed a deal with Puma which will see the sports apparel brand sponsoring the club’s kits for the upcoming season.

Delhi Half Marathon Maintains Half Million Levels

October 12, 2018

Cloud platform GoDaddy, granola bar maker Nature Valley, Oakley and Tata Motors are the latest to join a full sponsorship roster at the Airtel Delhi Half Marathon.