Paris St Germain

PSG Partners Challenger Brand Asian Bookie LoveBet

November 22, 2018

Asian online betting firm LoveBet has sealed a two-season, regional deal reportedly in the US$2m mark with Paris Saint-Germain.

Chinese OTT Platform Douyu Latches On To PSG E-Sports Team

August 15, 2018

Chinese streaming platform Douyu has secured a one-year deal with the esports team of reigning Ligue 1 champions Paris Saint-Germain (PSG).

PSG Activates For E-Sports Fans In ICC Singapore Debut

July 24, 2018

As part of its pre-season tour for the 2018 International Champions Cup (ICC) in Singapore, Paris Saint-Germain (PSG) will be holding an inaugural eSports Challenge together with local…

Football Clubs Propel eSports Growth

April 3, 2017

European football clubs are actively moving into the eSports landscape and have signed professional gamers to represent them in both domestic and international gaming competitions.

Indonesian Youth Football Gets A Hand From PSG

December 5, 2016

French football kingpin Paris Saint-Germain (PSG) is expanding its footprint in Indonesia, one of Asia’s largest football markets, with its latest project.

CST Yearns To Improve Ajax FC’s Presence In China

August 13, 2015

Dutch Eredivisie football club Ajax has upgraded its sponsorship deal with the world’s largest bicycle tyre manufacturer Cheng Shin Tire (CST).

A Sponsorship Coup For Indonesia Super League

April 3, 2015

Ahead of its upcoming season tomorrow, the Indonesian Super League has secured title sponsorship from the Qatar National Bank (QNB).

Huawei Partners Panama Football

March 26, 2015

Chinese ICT behemoth Huawei has been investing heavily in global football sponsorships since 2014, with a raft of biggies such as Paris Saint-Germain (PSG), AC Milan, Arsenal, Atletico…

Huawei Rings In Mexican Football Partnership

February 16, 2015

Chinese telco giant Huawei has secured yet another global sponsorship deal with reigning Mexican football champions Club America, to raise its brand awareness in a new territory.

PSG Scores First Regional Partnership In Asia

January 20, 2015

French football giant Paris St-Germain(PSG) has sealed a regional partnership (it’s first) in Asia with Indonesia’s leading food and beverage company Garuda Food Group.