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Olympics
State May Block Athletes Sponsorship Duties
September 2, 2008
As China's Olympic champions this week pay a visit to Hong Kong, their sponsoring companies have been left wondering whether athletes will be free to help promote their…
Coca-Cola Finishes Top of Olympic Performance Index
August 24, 2008
Coca-Cola has finished top of the Olympic Performance Index (OP), which measures the marketing performance of brands before, during and after the Games against their competitors.
VISA Awarded Monopoly Over Olympic Venues
August 1, 2008
BOCOG this week announced that only the VISA credit card will be acceptable in Olympic facilities and venues as the Games' only official electronic payment brand and payment…
Chinese Swimmers Fail to Embrace Speedo
July 30, 2008
Many national swimming teams are touting Speedo's new LZR Racer body suit as a revolution in swimming, with some claiming the suit cuts as much as 2 per…
Latest from R3 & CSM: Coca-Cola Dominates Olympic Marketing
July 11, 2008
New research recently released by R3 and CSM shows that Coca-Cola and Yili Milk continue to dominate the Olympic marketing arena.
Government Releases New Rules for Outdoor Ads
July 1, 2008
The Chinese Government's new rules regarding outdoor advertising have been finalised this week, with city governments across China publishing the national control plan. Governments released the Beijing Olympic…
Pingyao Government Prohibits Non-Sponsor Advertising
April 22, 2008
In preparation for the arrival of the Olympic Torch, the government of Pingyao in Shanxi Province is conducting a major clean-up of the city centre and the torch…
JAL SUPPORTING TOKYO 2016 BID
March 27, 2008
Japan Airlines has signed as a sponsor of Tokyo's 2016 Olympic Games bid and is one of six major corporate sponsors contributing to the bid committee's goal of…
EXCITEMENT AND POSITIVE OLYMPIC ATTITUDE CHINA POLL REVEALS
March 11, 2008
The Ogilvy Group in China and Millward Brown ASCR have collaborated to produce a poll on overall excitement in the lead up to the coming Olympics.
New Balance Continues Sponsorship of Modern Pentathlon in Beijing
December 7, 2007
Sports shoe and clothing manufacturer New Balance plans to continue its sponsorship of the Olympic Modern Pentathlon in Beijing as part of its move into mainland China.
