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Olympics
Acer still mum on future of Olympic sponsorship
July 31, 2012
Taiwanese computer company Acer is yet to indicate if it will remain in the TOP Olympic sponsorship program once its current deal comes to an end at the…
Acer to leave Olympic stable after London
June 8, 2012
Taiwanese technology company, Acer Inc will end its worldwide Olympic sponsorship after the London Games as the IOC looks to review its technology sponsorships.
BMW sponsors Chinese Olympic teams
March 16, 2012
German automotive manufacturer, BMW has become a major sponsor of four Chinese Olympic teams and will partner fencing, sailing, freestyle skiing and snowboarding.
Amul sponsors Indian team for London Olympics
February 29, 2012
Asia’s largest milk brand, Amul has expanded its global sponsorship portfolio through a deal with the Indian Olympic Association (IOA) and will back the nation’s team for the…
BMW becomes Chinese Olympic Committee sponsor
January 19, 2011
The Chinese Olympic Committee has signed German auto manufacturer, BMW, as its exclusive official transport partner. The deal is for six years and is the first long-term automotive…
Samsung Sponsors India's Asian Games Team
May 19, 2010
Samsung has signed an agreement with the Indian Olympic Association to become a sponsor of the Indian team at November's Guangzhou Asian Games.
Tokyo Announces 17 Sponsors for Olympic Bid
August 21, 2009
Organisers of the Tokyo bid for the 2016 Olympics have announced they now have 17 Japanese companies serving as official sponsors.
Yanjing Beer: Olympic Sponsorship Helps Endure Financial Turmoil
December 4, 2008
National icon, Yanjing Beer has this week announced significant returns on its Beijing Olympic Sponsorship. Increased brand value and resilience were two of the benefits identified as emerging…
US$1.89 Billion: Olympic Sponsorship Lifts Coca-Cola's Third Quarter Profits
October 17, 2008
The Coca-Cola Company this week announced its sponsorship of the Beijing Olympic Games increased international sales, leading to a better than expected third-quarter profit. The company said Wednesday…
Olympic Sponsorship Drives Unexpected Growth for McDonalds
September 11, 2008
McDonalds announced this week that sales in restaurants open at least 13 months prior to the Beijing Games rose by 8.5 per cent in August. Company representatives say…
