Olympics

KT Becomes First Corporate Sponsor of PyeongChang 2018

July 1, 2014

The local organising committee of South Korea’s first Winter Games and Korea Telecom (KT), the nation’s Telco giant have announced a ‘Tier One’ partnership deal for the quadrennial…

Bridgestone fulfils ASN 2014 prediction with IOC Partnership

June 13, 2014

Japanese tyre manufacturer Bridgestone has announced a lucrative ten-year deal to become a top-tier sponsor of the International Olympic Committee (IOC).

Tokyo 2020 Addresses Escalating Venue Budget

June 11, 2014

The Tokyo 2020 Olympic Games committee has revealed that members are re-evaluating their venue plans amid budgetary concerns.

Nissan Drives Into UEFA Champions League Partnership

April 9, 2014

Japanese car manufacturer Nissan (7201.T) has sealed a four-year global partnership as the official car brand of the UEFA Champions League, including rights to the UEFA Super Cup,…

INTERVIEW: GE likes to 'get familiar' with its Branded Content

March 24, 2014

ASN recently talked to leaders from the buy side and agencyland at the Festival of Media Asia (FOMA) 2014, to uncover what's happening ahead of the Asia curve.…

INTERVIEW: Getting familiar with GE and Branded Content

March 24, 2014

ASN recently talked to leaders from the buy side and agencyland at the Festival of Media Asia (FOMA) 2014, to uncover what's happening ahead of the Asia curve.…

INSIGHT: Eurodata's latest consumption report shows shifts in sports programming (extract)

February 3, 2014

Eurodata's "Yearly Sports Key Facts 2013" has reported that the the volume of sports broadcasting hours on worldwide generalist channels fell in most countries (Sep '12 to Aug…

FIFA and Visa Renew Partnership Deal

January 14, 2014

FIFA has extended its sponsorship deal with global electronic payments provider Visa until 2022.

Tencent Secures Partnership With Chinese Olympic Committee

November 18, 2013

Ahead of the 2014 Winter Olympics in Sochi next February, Shenzen-based online media giant Tencent has sealed an eight-year sponsorship deal with the Chinese Olympic Committee (COC).